Executive Leadership Program

4A’s Executive Leadership Program in New York City.

Our next session is scheduled for NYC on March 26-28, 2019.

If you would like to register please click here.

4A's Member Price: $2,250 / Non Member Price: $2,550

4A’s is offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools. 

What It’s All About? 

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable. 

 

The Agency Leadership SimulationTM (ALS) 

During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success. 

For a sneak peek at the Shele House simulation, click here. 

Who Is It For?

  • 16+ years of experience 

  • New, Recent, and Aspiring Agency CEOs, COOs

  • Client Service Directors, Major Account Directors, Creative Directors

  • High Potential Department Heads

Why Should You Attend?

  • The focal point of the course is a globally acclaimed computer-based simulation that challenges participants in a team setting to lead, manage and improve the 3-year performance of a marketing communications agency. The result is actionable. 

  • The experience allows you to make about 300 decisions that determine the agency’s success

  • It is an opportunity to be in a learning environment where it's "safe" to try alternative approaches and it is okay to make mistakes together as a team. You will be able to see how creating outstanding work is a team process. 

Agenda & Additional Information 

  • The 4A’s Executive Leadership Program will be held March 26-28, 2019. View Agenda. 

Location
4A’s
5 Bryant Park, 16th Floor
1065 Avenue of the Americas
New York, NY 10018 

About Thought Leader

  • Click here to read more about the facilitator, Ed Baron.  

Questions?


 

HEAR FROM OUR LAUNCH FOR LEADERS ALUMNI:

"It is an exciting crash course in decision making with more than 300 real-world decisions to make over three days. Each decision alters the program and path of the simulator — just like life. It’s amazing how invested we all became in the success of our pseudo agency. It was good to practice in an environment where the stakes aren’t as high with the benefit of input from team members. I made at least one mistake I won’t repeat in real life. That alone made the program worth the investment."

                     - Managing Director/Ideabar

 

"There's nothing like being in the trenches (even if simulated) to build camaraderie and learn quickly. This course was a great way to get instant feedback to build experience and leadership thinking."

                     - SVP Digital/Analytics/Marcus Thomas


"The ELP program was fun and engaging. Loved the opportunity to discuss both the simulated and real-world scenarios with my team members."

                     - Senior Vice President, Managing Director/Eric Mower + Associates


"Immediate and applicable learnings for those in executive or so-to-be executive management roles at an agency. I highly recommend this class as it put theories into practice."

                     - Director of Account Management/Spawn Ideas


"I was very impressed how dynamic the simulation was to our decision making. It really was customized to the approach our team was taking while providing alternatives we would not have considered on our own."

                     - SVP Strategic Solutions/Luckie & Co

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4A's Executive Leadership Program, March 26-28,2019, NYC

4A's Members: $2,250 per person (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $2,550 per person

Research conducted by Harvard University found that about half of those who move into leadership positions fail.

4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.

What It’s All About?

The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable. 

The Agency Leadership SimulationTM (ALS)

During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success.