For more than 50 years, the Institute of Advanced Advertising Studies (IAAS) has put over 2,500 young, promising agency professionals into a real-life marketing environment, challenging them to deliver the most creative and effective marketing communications plans for Clients. This 12 week program is designed for accomplished agency professionals to train some of the brightest, young industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates.
We recruit faculty, judges, and mentors from leading agencies and brands to deliver cutting-edge instruction and assessment. Participants will be given an actual client assignment, are formed into “mini-agencies,” and develop a total advertising program. Teams compete by presenting their work to the “client”.
The 4A’s New York Institute of Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:
Client Briefing - Research & Project Management
Research. Strategy Workshop
Paid Media & Comms Planning (Trade/Digital, Programmatic, Funnel, Path to purchase)
Creative Brainstorming & Development
Panel & Campaign Planning 1:1
Social, Branded Content & Experiential
Search, Mobile & Emerging Media & Creative
Storytelling & New Business Pitching
The course runs from January 30 – April 24, 2019 culminating with individual “agency” presentations in a quest to “win” the business. The in-person class dates are tentatively scheduled for Wednesday evenings: 1/30, 2/6, 2/13, 2/20, 2/27, 3/6, 3/13, 3/20, 3/27, 4/3, 4/10, 4/17. On Wednesday, April 24th, the students will be recognized and the winning team announced at a graduation celebration. The location of all sessions will be notated on the course schedule. Classes begin at 6 PM and conclude at 9 PM.
Who Should Attend?
1-5 years of experience across all disciplines – creative, media, research, strategic planning, account management, public relations, direct marketing, digital, social and mobile
4A's Members: $2,250 per person (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $2,550 per person
Research conducted by Harvard University found that about half of those who move into leadership positions fail.
4A’s is once again offering the Executive Leadership Program (ELP), a three-day program specifically designed to provide current and potential leaders from agencies of all sizes and specialties with a set of leadership survival and success tools.
What It’s All About?
The focal point of the course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. The result is actionable.
The Agency Leadership SimulationTM (ALS)
During three simulated years spread over three days, management teams must make about 300 decisions that determine the agency’s (known as Shele House, a network agency in Perth, Australia) success.
4A’s Members: $1,950 per person (Login with your 4A's Profile for Member Discount) /
Non-4A’s Members: $2,500 per person
Designed to develop the next generation of leaders, Launch for Leaders is a 2-day immersive workshop that provides managers an opportunity to build critical skills to become an effective agency leader.
Over the course of two days, participants will embark and explore key areas of leadership development under the following lenses:
In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.
Dates: January 25 - April 12, 2019 | Time: 6pm-8:30pm EST
Location: Hill Holliday
53 State St
Boston, MA 02109-3000
The IAAS New England is the perfect vehicle for your next generation of agency leaders to learn the ins and outs of the advertising business. While receiving weekly instruction in virtually all agency disciplines, students also work on a new business pitch to a real client. The program will begin Friday January 25, 2019 through Friday, April 12, 2019. Weekly sessions are normally scheduled Monday evenings from 6:00 – 8:30 pm at Hill Holliday. Find out more about how we use your account info. Connect with us via email email@example.com OR phone 212-682-2500.
2019 Client | TBD
The 4A’s Institute for Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates. The 4A’s Dallas Council Institute for Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of the advertising industry. The program opens with overviews of marketing strategy, creativity and client expectations, and then follows the path of preparing for a new business pitch. Southern Methodist University – Temerlin Advertising Institute (TAI) has decided to continue its special offer to award three (3) credit hours to students, who graduate from IAAS Dallas Council. SPECIAL OPTION: IAAS CERTIFICATE + SMU GRADUATE CREDIT Through a special arrangement between 4A's Dallas Council and the Temerlin Advertising Institute (TAI) at SMU, IAAS 2019 students who successfully complete the program have the option of being awarded three (3) credit hours at the graduate level from SMU.