April 3, 2018 | 1:00 PM - 2:30 PM EST
Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.
It’s no secret that project-based work is becoming the norm. However, building a business model and infrastructure around this client trend is a complex proposition.
This session will outline how to capitalize on this fundamental industry shift. Based on his deep expertise in agency business models and growth systems, Brent Hodgins of Mirren will show how to profitably meet the needs of clients who want to work with agencies in a more modular and project-focused way. He’ll address specific practices your teams should put in place to better manage – and capitalize on – the continued shift to project-based work.
What Will You Learn
Who Should Attend
About the Thought Leader
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in advanced new business training for agencies. Each year, more than 700 agencies participate in Mirren’s training programs, conferences and webinars. Brent has trained CEOs and their management teams in every major region of the world. His approach to converting business is down to a science – strategic and methodical, but often contrarian. In fact, he believes agencies have no choice but to break many of the rules for new business and organic growth, as the process is purposely designed by clients to commoditize agencies. Brent built his career in the agency business working at Leo Burnett, TBWA and Wieden+Kennedy.