Advanced New Business Strategy: Turn Scope Creep Into a Revenue Opportunity (March 12, 2018)

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Quick Overview

March 12, 2018 | 1:00 PM - 2:00 PM EST 

Applying best practices from Mirren’s new business training, Nadine Tull of Mirren treats scope creep as a given and then outlines
specific steps you can take to get ahead of this problem – and consistently get paid for all the work you do.

  • Understanding where most scope creep takes place
  • Knowing Scope Creep is a given, preempt it by establishing simple new systems for the agency
  • Proactively designing proposals, estimates and agreements to capture revenue from “spontaneous adjustments”
  • Securing agreement from the client in advance about the new principles, to ensure no problems occur in the future

Details

March 12, 2018 | 1:00 PM - 2:00 PM EST 

Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Scope creep is a serious challenge for most agencies. Clients are planning more of their work on the fly and becoming more reactive as they adjust their Scope of Work based on the needs of the moment. It doesn’t help that the digital channel actually encourages real-time optimization and spontaneity.

Applying best practices from Mirren’s new business training, Nadine Tull of Mirren treats scope creep as a given and then outlines specific steps you can take to get ahead of this problem – and consistently get paid for all the work you do.

What You Will Learn
  • Understanding where most scope creep takes place
  • Knowing Scope Creep is a given, preempt it by establishing simple new systems for the agency
  • Proactively designing proposals, estimates and agreements to capture revenue from “spontaneous adjustments”
  • Securing agreement from the client in advance about the new principles, to ensure no problems occur in the future
Who Should Attend
  • Management Teams
  • New Business Teams
About the Webinar Series Leader

      

Nadine Tull is a Training Director at Mirren, a firm that specializes in new business and organic growth training for agencies. Each year, more than 700 agencies participate in Mirren’s training programs, conferences and webinars. Through her 15-plus years in the industry, Nadine has built a business-focused relationship with her clients. Her goal has been to position her agencies as vital client business partners, as opposed to “tactical vendors.” Nadine spent most of her career at a number of agencies in Los Angeles, where she worked on clients that included Taco Bell and T-Mobile. She then moved to WPP’s Cole & Weber in Seattle to run their lead accounts and new business reviews. During her tenure at Washington’s Lottery, she led several years of record growth

 

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