Advanced New Business Strategy: Agency Websites - Turn Them into a Lead Generation Tool (February 26, 2018)

Be the first to review this product

Availability: In stock

$221.00

Quick Overview

February 26, 2018 | 1:00 PM - 2:00 PM EST 

Let’s be honest: Most agency websites are not effective marketing tools. It’s a rare one that truly differentiates and brings in new business. From the use of cliché-ridden copy to self-indulgent waxing about the future, most websites miss the opportunity to actively generate new leads – with the goal of feeding the agency’s new business pipeline.

  • The three things clients most want in an agency website
  • How to better define the target audience for your website
  • The most common clichés that must be eliminated
  • How to ensure the business value you create for clients is being clearly communicated
  • How to hook prospects into taking the next step in contacting your agency
$221.00

Details

February 26, 2018 | 1:00 PM - 2:00 PM EST 

Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Let’s be honest: Most agency websites are not effective marketing tools. It’s a rare one that truly differentiates and brings in new business. From the use of cliché-ridden copy to self-indulgent waxing about the future, most websites miss the opportunity to actively generate new leads – with the goal of feeding the agency’s new business pipeline.

Nadine Tull of Mirren applies direct learning from Mirren’s training to outlines the key principles to ensure your website is operating as an effective sales and marketing tool. You will leave this class with an approach for evaluating the effectiveness of your own online presence.

What You Will Learn:

  • The three things clients most want in an agency website
  • How to better define the target audience for your website
  • The most common clichés that must be eliminated
  • How to ensure the business value you create for clients is being clearly communicated
  • How to hook prospects into taking the next step in contacting your agency

Expect to leave this session with a set of steps you can immediately apply to turn your website into a lead generation tool.

Who Should Attend:

  • Management Teams
  • New Business Teams

About the Thought Leader

   

  Nadine Tull is a Training Director at Mirren, a firm that specializes in new business and organic growth training for agencies.
  Each year, more than 700 agencies participate in Mirren’s training programs, conferences and webinars. Through her 15-plus
  years in the industry, Nadine has built a business-focused relationship with her clients. Her goal has been to position her agencies
  as vital client business partners, as opposed to “tactical vendors.” Nadine spent most of her career at a number of agencies in   
  Los Angeles, where she worked on clients that included Taco Bell and T-Mobile. She then moved to WPP’s Cole & Weber in
  Seattle to run their lead accounts and new business reviews. During her tenure at Washington’s Lottery, she led several years
  of record growth.

 





Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.