Video’s Biggest Challenges: Ad Experience & Measurement

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Quick Overview

Free for both 4A's Members and Non-4A's Members

Learn about how video impacts your ad experience, measurement, and strategy in this exclusive course!

  • Implement video in your strategy.

  • Gain access to real-world examples, research, and strategy to learn what works (and what doesn’t)!




Learn about how video impacts your ad experience, measurement, and strategy in this exclusive course!

What Will You Learn

  • Actionable insights from the most comprehensive view of the premium video industry (FreeWheel works with 23 of the top 25 premium video providers)
  • What drives an optimal advertising experience and ROI, based on perspectives from across the industry
  • How publishers, brands and agencies can collaborate to solve for the challenges of frequency and creative diversityHow cross-platform measurement is impacting the video advertising industry, and where we are heading in the future to enable better video investment decisions

Who Should Attend

  • Media Buyers and Planners
  • Creative Directors and Teams
  • Account Teams
  • TV/Video Experts


  • 60 minutes

Course Description

Based on research by the FreeWheel Council for Premium Video (FWC), agencies and marketers believe that the two biggest challenges facing the video industry today are improving the ad experience and solving for cross-screen measurement. 

In this course, the FWC will present insights from surveys and interviews conducted with agency, brand and other industry leaders on the dynamics of the video ad experience and the impact that measurement is having on cross-screen investment, and it will provide perspective on how we can move forward together as an industry.

About the Thought Leader

James Rothwell

James Rothwell is the VP, Global Agency, Brand & Industry Relations, FreeWheel. James leads engagement with the buy-side and the broader industry to explore ecosystem dynamics and industry best practices, as well as open up new opportunities for advertisers across premium video through FreeWheel solutions. Prior to joining FreeWheel, James was in various advertising roles at Microsoft for six years in Europe and the U.S., was a founding team member of in Europe and started his career in television advertising sales in New York.

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