Gary Duke

Gary_Duke

GARY DUKE | Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, and strategic and    communication skills of their employees. He applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical real-world knowledge. Gary works with many of the industry’s top global agencies — including Havas Worldwide, JWT, Leo Burnett, Ogilvy, Publicis, Razorfish and Y&R — as well as some of the world’s leading consumer brand

If you’re interested in purchasing any of these in-house agency workshop(s), please e-mail learningsupport@4as.org and someone from the 4A’s Learning & Development Team will schedule an intro call to discuss your needs and confirm pricing.

Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately.

Gary Duke

CLIENT LEADERSHIP | WORKSHOP

Account managers must lead their clients, not merely service them. This session — one of our most requested workshops — helps account managers and other client-facing specialists spend their time most effectively and productively as account leaders and to embrace this role — to show them how to be true marketing partners with clients.

What You Will Learn
  • The difference between “servicing” an account and leading it
  • What senior management expects of account leaders
  • How to earn credibility and trust with clients
  • Recognizing and adapting individual communication styles to be a better communicator
  • How to orchestrate productive meetings/conference calls
  • How to write a Client Leadership Plan for stronger relationships and organic account growth
  • How to become a strategic consultant to your clients
Workshop Structure 
  • This half-day workshop is designed to be highly participatory, with frequent individual and group exercises conducted throughout the session. We can customize the content to your specific needs based on your agency’s business model and clients. If appropriate, we can also blend in modules from our other workshops to provide deeper learning in such areas as strategic thinking and financial stewardship.
  • The Client Leadership workshop is designed for account managers and other client-facing specialists with up to five years experience, although we often conduct it with more seasoned staff who could benefit from a refresher.

AGENCY FINANCIAL STEWARDSHIP | WORKSHOP

Too often, agency people are brilliant in their disciplines, but less familiar with the financial realities of the business. But it’s how client work is managed that determines whether an account will yield its anticipated profit, no matter what thecompensation agreement says.In this workshop, participants will learn how an agency makes and loses money, how to protect the agency’s financial interests with clients, and how to increase income on existing accounts. They’ll understand why money write-offs are so much more damaging than time write-offs, why both should be avoided, and why keeping accurate time records is so vital.

What You Will Learn 
  • How agencies make money
  • Why write-offs are so evil
  • Understanding client contracts and avoiding scope creep
  • Managing client budgets
  • How to handle agency mistakes
Workshop Structure 
  • This half-day workshop is designed to be highly participatory, with frequent individual and group exercises conducted throughout the session. We can customize the content to your specific needs based on your agency’s business model and clients.
  • It is designed for account managers and other client-facing specialists who are involved with managing client budgets, such as project managers, producers, media buyers and production managers.

STRATEGIC THINKING | WORKSHOP

The Strategic Thinking workshop teaches a methodology for developing and evaluating ideas that deliver specific business goals. It defines a process for how to think strategically about the client’s objectives, devise and evaluate alternatives, make hard choices, and align tactics. It’s also an update on some of the latest strategy models being applied in business today.

What You Will Learn 

  • The differences between business, marketing and creative strategies

  • Helpful models and frameworks to use when developing strategy

  • Fuel for thought: case studies in great creative brief design and their inspired outcomes

  • Quick and easy methods for getting your brain into a strategic state of mind

  • The real purpose of a brief and your role in championing it through the creative process

  • Hands-on experience writing a creative brief

Workshop Structure 

  • This workshop is designed to be highly participatory, with frequent individual and group exercises conducted throughout the session. We can customize the content to your specific needs based on your agency’s business model and clients. We often blend in modules from our other workshops to provide deeper learning in complementary subjects such as creative thinking. It’s available as a half-day workshop or we can expand the session to a full day and include exercises designed to develop real-life strategic recommendations for your clients.

  • The workshop is for account managers and anyone else in the agency who is new to strategy development and wants to further develop their strategic thinking skills. The content is appropriate for beginner to intermediate levels of experience.


CREATIVE THINKING | WORKSHOP

Today’s competitive environment essentially requires that everyone be a more creative thinker. Developing creative skills is not just for members of the creative team; anyone can learn to make their brain more fluent in producing new ideas. This highly interactive workshop introduces participants to techniques — based on the latest research in brain science — for developing and evaluating all kinds of ideas, for any department, in groups or individually.

Participants learn how to reframe problems to challenge assumptions and reveal new possibilities; how to evaluate new ideas to see which are most likely to be productive; and how to collaborate more effectively with colleagues in order to develop the best ideas.

What You Will Learn

  • Creative thinking “warm-up” exercises

  • An effective methodology for generating new ideas

  • How to avoid typical patterned thinking

  • Discussing and evaluating team member ideas in a positive and constructive manner

Workshop Structure 

  • This half-day workshop is designed to be highly participatory, with frequent individual and group exercises conducted throughout the session. If appropriate, we can blend in modules from our other workshops to provide deeper learning in complementary subjects such as strategic thinking.

  • It is designed for anyone in the agency who is looking to enhance their creative thinking skills, from all areas and levels of the organization.


PRESENTATION SKILLS & BUSINESS STORYTELLING | WORKSHOP

The very best way for people to learn persuasive presentation skills is not to listen, watch and try to emulate, but to practice. In this intense but friendly workshop, participants get a chance to try out what they’re learning in front of the group, with live feedback, in a supportive environment. Each person will make several mini-presentations as they develop their personal style, practice new techniques and learn first-hand what others respond to best about his or her natural style.

What You Will Learn

  • Finding an intrinsic style

  • Mastering physical presence and the power of voice

  • Organizing effectively

  • How to tell a business story

  • Presenting with a team

Workshop Structure

This highly interactive workshop is available in half-day and full day formats. To maximize participation by everyone in the workshop, we limit the number of participants to no more than 12 for the half-day version, and no more than 20 for the full day version (the recommended length for maximum learning outcomes).


BUSINESS WRITING | WORKSHOP

We write proposals, reports, plans, creative briefs, emails and PowerPoint presentations every day. Almost every one of these messages is intended, directly or indirectly, to persuade someone to move toward “yes.” Effective writing doesn’t come naturally to everyone. But everyone can follow simple guidelines to make their writing more persuasive. In this workshop, participants will practice what they’re learning with short writing exercises they share with the group.

What You Will Learn

  • The five biggest mistakes that occur in business writing

  • How to organize any piece of writing for greatest impact

  • How to compose the most influential parts of any writing: the beginning and the end

  • How to tailor writing for the audience who will read it

  • The uses and mis-uses of PowerPoint/Keynote

  • Writing errors that irritate clients and the importance of proofreading

Workshop Structure

  • This half-day workshop is designed to be highly participatory, with frequent individual and group exercises conducted throughout the session. We can customize the content to your specific needs based on your agency’s business model and client communication methods.

  • It is designed for account managers and other client-facing specialists at all levels who want to improve their business writing skills.