Ownership of Your Story

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Utilize storytelling on your path to success!

  • Learn the importance of the story - both about who you are, and what you do.

  • Understand that telling your story is one thing, but you need to learn how to live it, as well!



This session falls under The Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day.

What You Will Learn

  • How to tell your story
  • How to live your story
  • Why storytelling is important in today’s advertising space

Who Should Attend

  • ‘C’ Suite Leaders
  • Founders/Presidents
  • Executive Creative Directors, Group Creative Directors, Creative Directors
  • Office and department heads
  • Strategy, account, technology and creative group leaders


  • 60 minutes

Course Description

Story has been at the heart of human connection since the earliest days of recorded existence. Today, the most valuable brands don’t just tell their stories, they live them. Rosemarie Ryan describes what great brands do that others miss, and explains why, at the height of her powers, she left a traditional agency to build a story-doing company. This course will help you take ownership of your story, and guide you to succeed. 

About the Thought Leader


  Rosemarie Ryan and her business partner Ty Montague launched co:collective in 2010. co: is a strategy and innovation company that
  works with leadership teams to conceive and execute innovation in the customer experience using a proprietary methodology called


  Charles Day is the founder of The Lookinglass. 

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