How to Lead Creative Talent to Change the World

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how your agency’s creative talent can make a difference!

  • Understand how to identify the difference you’d like to make with your work.

  • Identify your personal leadership strengths.

  • Define personal goals.



Provide your creative team with the opportunity to make a difference, and help them grow their legacy using tools learned in this insightful course.

What Will You Learn

  • How important it is to identify the difference you’re trying to make in the world

  • How to identify your personal leadership strengths

  • How to define your personal values

  • How to measure your leadership impact

Who Should Attend

  • Founders

  • Presidents

  • Department heads

  • ECDs

  • Group CDs

  • CDs


  • 60 minutes

Course Description

Creative people want to make one thing more than any other – a difference.

Providing them with the opportunity to do so requires different kinds of leaders. Mindful Leaders. Mindful of their intent, their strengths, their values and the legacy they want to leave behind.

In this course, we’ll explore why Mindful Leaders have a competitive advantage over their peers, are more successful attracting and retaining talent, and build more successful businesses.

We’ll be joined by Madonna Badger, founder of Badger & Winters, who will discuss her recent campaign #womennotobjects and talk about the role of Mindful Leadership in her business.

About the Thought Leader


  Charles Day is the founder of The Lookinglass, a group of advisors to highly disruptive businesses across multiple industries – from
  iconic global brands to founder-led start-ups.

  He is an executive coach to some of the world's most celebrated creative leaders.

  Charles is an expert on the impact of Mindful Leadership in complex, creative organizations. 


  Madonna Badger is the Founder and Chief Creative Officer at Badger & Winters, an advertising, branding
  and design agency specializing in beauty, fashion, luxury and women’s lifestyle brands, and is one of the rare
  agencies led by a female creative. 

  Prior to founding the agency, Madonna worked at Esquire, Madame Figaro and Calvin Klein, where in 1990,
  where she created the Mark Wahlberg and Kate Moss campaigns, and launched CK One. 

  Madonna recently announced that she and her agency would no longer objectify women, through the recent
  launch of #WomenNotObjects.  


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