Unlock Creative Leadership

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Let your creative instincts lead you in your large organization!

  • Learn what big companies can learn about creativity from smaller organizations.

  • Understand the best ways to staff creative projects across multiple offices.

  • Discover what the biggest enemies of creativity are as your organization grows.



Don’t let your organization’s rapid growth stunt your creativity!

What Will You Learn

  • What big organizations can discover from smaller companies when it comes to harnessing creativity

  • How to staff creative projects across multiple offices

  • What kills creativity as companies grow, and how you can prevent it

Who Should Attend

  • Middle Managers

  • Senior Managers


  • 60 minutes

Course Description

It’s in our nature to seek out creative ways to solve problems. But, as we move beyond the individual to the group or organization, we start facing organizational challenges that overwhelm our natural creativity.

In this course, it explores how to keep your brand creatively charged on a large scale. She examines the myths and realities of unlocking creativity in large organizations, and gives you the tools you need to lead the charge!

About the Thought Leader


  Charles Day is the founder of The Looking Glass. Avery Baker is the Chief Brand and Marketing Officer for Tommy Hilfiger worldwide.


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