Products tagged with '2017'

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A Human-Centered Talent Strategy

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Discover how to create a talent strategy that has an impact!

  • Define purpose.

  • Debunk common misconceptions.

  • Learn tools that you can use to assess and drive employee growth.

 

Behavioral Economics & Creativity

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how behavioral economics can help to define marketing problems!

  • Understand how behavioral economics and creativity work together.

  • Learn the five steps to change behavior.

  • Gain insight from successful real-world examples.

 

Budgeting Essentials P&L Forecasting and Analysis

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Be ready to answer questions from brands and negotiate like a pro!

  • Understand what types of questions are coming your way.

  • Learn to prepare adequately.

  • Preemptively head off objections that could occur during the negotiation.

Build a Reliable Lead Pipeline

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how to consistently generate excellent leads!

  • Know the systems you need to generate leads.

  • Build the right offer that will close deals.

  • Position your agency as THE choice for clients!

 

Building Rapport with Clients

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Use psychological principles to build a rapport with your clients!

  • Learn your own preferred communication styles.

  • Understand the most common communication styles of clients.

  • Build strategies for effectively communicating with clients who have communication styles that clash with your own.

 

Channeling Your Inner Champion

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Grow your agency as if you’re going to sell it - regardless of your future plans!

  • Reduce apprehension by researching your conversation ahead of time.

  • Learn to keep cool - even if you feel defensive.

Core Principles of E-commerce

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Discover the core principles of e-commerce to drive success!

  • Optimize filling out forms.

  • Understand how mobile has changed the e-commerce landscape.

  • Learn the role that online shopping plays in the life of the consumer.

 

Courageous Convos about Race

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Empower all of your leaders to bring their best selves to the workplace!

  • Learn a fresh approach to achieving racial diversity.

  • Build an environment that promotes equality.

  • Start the conversation and encourage employees to express themselves.

 

Customer-Driven Media Planning

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

You don’t need to be a media planner to develop a winning strategy!

  • Learn to jump directly into mediums to solve problems.

  • Use a media strategy toolkit to cut through barriers.

  • Discover how other agencies are using media to showcase their brand.

 

Demystifying the Podcast Media Process

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Master the buying process in the podcasting world!

  • Learn the different channels through which podcast ad space is bought and sold.

  • Understand the difference between direct buying, network, and podcast ad agencies.

Deploying Creativity in Transformational Moments

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how to consistently generate excellent leads!

  • Create conditions where creativity drives commerce.

  • Apply more fluid operating models.

  • Learn to increase ideation!

 

Develop Talent for Max Value

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Bring more value to your agency by focusing on developing your talented employees!

  • Learn to structure a strong development program.

  • Uncover how all of your employees are already superstars waiting to wow you!

  • Gain a competitive edge over the competition.

 

Digging Deep for Customer Insights

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Discover how to use insights appropriately to further your agency’s strategy.

  • Understand what a true insight is - and how to use them.

  • Mine meaningful insights and apply them.

  • Learn how other brands use their media kit and social strategy.

 

Digital Optimization to the Next Level

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Are you building the best digital experience possible?

  1. Capture the proper Voice of Customer in testing.

  2. Learn to use behavioral segmentation to create a framework for improvement.

  3. Gain a deeper understanding of the role that analytics play.

 

Does It Matter Who Gets The Credit?

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to motivate your talent using unique methods!

  • Build a lasting competitive business advantage.

  • Stop focusing on who gets the credit - but instead acknowledge your team’s wins together.

Don’t Be Left Behind in Mobile

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Mobile advertising is the way of the future - stay up to date with this course!

  • Understand how consumers use mobile devices, and how they can be marketed to.

  • Learn the key role that mobile plays in a consumer’s journey.

 

Engage With Moving Audiences

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

In our connected world, you need to tell brand stories that your consumer can relate to!

  • Learn to plan out of home experiences for consumers.

  • Discover how to leverage the creative potential of mobile advertising.

  • Uncover how to use mobile and location data to increase impact.

 

Evolution of Social Commerce

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn about social commerce and how you can use it to promote your brand!

  • Understand why social commerce has lagged in the U.S.

  • Discover which brands are doing e-commerce right - and how you can implement their strategies.

  • Learn what social commerce means for *your* business.

Find The Right Work/Life Balance

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Embrace a new work/life balance as a parent in the advertising industry!

  • Learn what balanced success looks like to you - and how to achieve it.

  • Understand new principles for making your dream balance a reality.

  • Ask the right questions to gain clarity.

Finding Lifelong Mentors To Fast-Track Your Success

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Boost your career by finding mentors who can help you achieve your goals!

  • Learn to identify who would be a good “mentor fit” for you.

  • Uncover what value you bring to the mentor/mentee relationship.

Getting to Your Most Powerful Message

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Use customer insight to create a better message for your brand!

  • Learn to create a Message Matrix.

  • Understand how to use a messaging evaluator tool.

  • Discover how to pressure test your brand.

 

How To Convert Your Client Proposals

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start converting as a result of your expertly crafted proposals!

  • Learn the #1 tip to closing your percentage

  • Understand how to qualify your prospects

  • Discover a more efficient way to create your proposals

 

How To Predict The Future

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

In this course, we explore success and examine how to predict it!

  • Learn to navigate the highs and lows of business.

  • Gain valuable insights from industry leaders.

  • Explore real-world stories and techniques.

How to Work with Different Agency Personalities

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Embrace your teammates and encourage an inclusive workplace culture!

  • Understand that nobody’s career path is the same - and that all ideas should be embraced and celebrated.

  • Learn to work with different personalities.

  • Build successful, lasting partnerships.

Implementing A Parent Support Approach

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start providing relentless support for the moms (and dads) at your agency!

  • Understand what kind of support working parents need.

  • Discover the “coach approach” - and why it works!

  • Implement best practices in your agency to continually build a culture of support.

 

Improving Profitability Via Timesheets

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Educate your staff on the importance of time sheets and use them more effectively!

  • Understand why time sheets are important.

  • Learn to effectively communicate with employees.

  • Create a system that’s painless for everyone to use.

 

In’s and Out’s of Content Marketing

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the legal elements of content creation and strategy for agencies!

  • Learn regulatory requirements associated with content marketing.

  • Gain important background on legal implications.

  • Uncover regulatory risks of specific content media programs.

Key Mistakes with Agency Contracts

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t leave your agency exposed to unexpected liabilities!

  • Understand how contracts put you at risk.

  • Learn key provisions to include.

  • Gain essential information that will help you protect yourself and the agency in the future.

Leading Your Way To New Momentum

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Overcome obstacles and launch yourself to success!

  • Understand the threats your agency faces, and how to sidestep them.

  • Learn to build a lasting competitive business advantage.

Magazine Media Tells & Sells

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Print magazine advertising isn’t dead - learn how to implement it for a successful strategy!

  • Understand the research behind a successful print magazine campaign.

  • Gain a clear understanding of what returns you should expect.

  • Develop key brand characteristics that increase return.

 

Mastering Workplace Conversations: Decoding Feedback

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Fearlessly share your opinion and get valuable feedback!

  • Understand how to ask questions and grow your relationships

  • Craft excellent delivery of your ideas

Ownership of Your Story

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Utilize storytelling on your path to success!

  • Learn the importance of the story - both about who you are, and what you do.

  • Understand that telling your story is one thing, but you need to learn how to live it, as well!

Power of Podcast Advertising: Ad Campaign Success

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Understand the elements that create a successful podcast ad campaign!

  • Know when to tweak your existing campaign.

  • Understand which KPIs are valuable.

  • Learn what goals are realistic.

 

Shortcuts to BIG Ideas

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Hone your creative thinking to stand out from the crowd!

  • Learn to move past creative blocks.

  • Understand key techniques for brainstorming.

  • Start thinking conceptually to bring your ideas to life.

Social Media & Digital Etiquette

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start using social media to create a professional presence in the digital space!

  • Learn to use smartphones appropriately in the workplace.

  • Balance your office and online presence.

  • Master the art of emails.

 

Social Media Dynamics

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the legalese behind social media dynamics!

  • Learn your social media rights.

  • Uncover the risks you take - and how to protect yourself.

  • Tune in for lessons learned and real-world examples.

Strategies for Selling Your Agency

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

An excellent plan today will help you sell your agency tomorrow!

  • Understand that there are more buyers than you think.

  • Learn to navigate sales price.

  • Discover how potential owners can change.

 

Sweepstakes, Contests & Promotions

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the legal ramifications of promotions, and what your agency can do to protect itself!

  • Learn the do’s and don’t’s of consumer promotion activity.

  • Gain insight into the complicated world of promotion regulation.

The $20T Misunderstood Consumer

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Let’s work together to change traditional agency thinking and market to a diverse female market!

  • Understand what objectifying advertising is, and how to avoid it.

  • Discover the value in marketing to women.

  • Learn to inspire change in your agency.

The 'Why' of the Working Mom

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the motivations of mothers in the industry to initiate positive change!

  • Learn to consider working moms when making agency decisions.

  • Gain insight about the motivation and purpose of working moms.

  • Create simple action plans to support moms in meaningful ways.

 

The Art of Modern Storytelling

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to tell stories with your design!

  • Build a lasting business advantage.

  • Use storytelling to to convey your message.

 

The Legal & Regulatory Environment

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Brush up on your legal expertise with this course!

  • Learn about how the First Amendment impacts your strategy.

  • Gain a deeper understanding of regulation.

  • Take protective measures to keep your agency safe.

 

The Must Know On Social Media

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to navigate our digital, community-driven world with social media!

  • Understand how to build communities on social media platforms.

  • Uncover which platforms attract consumers and drive engagement.

  • Develop a plan with reasonable KPIs for your client.

 

The Psychology of Successful Leaders

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Uncover the core principles of building a truly successful business!

  • Learn your own psychological hesitations and how to work with them.

  • Drive change and innovation.

  • Recognize self-limiting beliefs and behaviors.

The Science of Women in Leadership

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Create a more diverse, inclusive corporate culture!

  • Learn the importance of being more thoughtful when identifying diverse talent.

  • Understand the role that talent from all genders and diverse backgrounds plays in your agency.

  • Discover how to lead your diverse team - and how to cultivate an inclusive company culture.

 

Truth Behind An Iconic Campaign

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to build your lasting competitive business advantage!

  • Understand what elements are always present in award-winning work.

  • Build a team with winning characteristics.

  • Learn how to define success.

 

Unconscious Bias - Beyond The Training

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Stop allowing your unconscious bias to lead decision making!

  • Learn to acknowledge and work around your unconscious biases.

  • Understand how to engage your managers and leaders about bias training.

  • Craft an unconscious bias training plan for your agency.

 

Understanding & Leveraging Intellectual Property

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Intellectual property is a key element for any agency - learn more about it!

  • Understand how IP is protected.

  • Discover new ways to structure terms and agreements.

  • Uncover what IP is and what it isn’t.