Products tagged with '2016'

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3 Steps to Learn How to Innovate

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Create innovative solutions to position your clients as disruptors!

  • Use customer and technology insights to discover opportunities for innovation.

  • Develop an effective Client Innovative Workshop.

  • Turn innovation into new scopes of work!

Being A Working Mother In Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Collect tips from other mothers on being a working mother in advertising!

  • Embrace imperfection on your path to success.

  • Let go of the need for work life balance.

  • Learn to plan ahead and ask for help when you need it.

Being a Working Parent in Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Drop the balancing act, embrace imperfection, and rock your parenting life and your professional life!

  • Learn to ask for help when you need it.

  • Understand what it means to be a high performer - and what you need to do to achieve those benchmarks.

  • Master communication, and encourage your company to create a culture that supports you and your needs as a parent.

Design Your Creative Operations Playbook

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Crush your competition by building a Creative Ops Playbook!

  • Get creative staffing structure right the first time!

  • Implement creative communication strategies.

  • Master your approach to scope of work.

Develop a Strategy to Leading Your Client

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Think ahead, lead your team, and make clients happy!

  • Understand what clients want, and how you can lead your team to deliver expanded, more profitable ideas.

  • Learn what’s expected of every high-performing account leader.

  • Discover how to capture the insights that matter.

Developing a Client Leadership Strategy

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start thinking ahead for your clients to build long-lasting relationships!

  • Learn a method for capturing insights that can help you think ahead with your client portfolios

  • Understand the varying needs of different people in the client’s business to address future problems

  • Devise action steps that move your agency toward greater revenue growth

Embrace Leadership No Matter What Level You’re At

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

To succeed in business today, you have to be both a leader and a manager.

  • Learn how to assess your leadership radar.

  • Understand what the top competencies of leadership are.

  • Discover how to lead on any level.

Embracing Chaos: How W+K Builds a Creative Culture

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Break the rules and consider new possibilities to help your creativity thrive!

  • Learn to manage diverse and highly skilled people.

  • Take better creative risks.

  • Embrace succession planning as a reality.

Getting More Creativity Out Of Creative Thinking

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Break out of your rut with creative thinking!

  • Learn to rethink traditional brainstorming.

  • Develop fresh ideas.

  • Create a new methodology for reenergizing your creativity.

Honing Adaptive Leadership Skills Working in Agencies

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Embrace the volatile work environment you face and find success!

  • Learn how emotional intelligence can help in a volatile environment.

  • Understand how to identify challenges.

  • Discover how to implement easy-to-use techniques to reduce stress.

How Anyone Can Tell Stories with Data

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The quantity and quality of data has exploded and everyone in the communications industry needs to know how to get the most out of data without necessarily becoming a data scientist. 

  • Learn not to be afraid of data and confident enough to take on data analysis yourself

  • Basic data analytics principles

  • Frameworks for looking at data to uncover new learning and brand truths

  • Golden rules for using data to tell stories and sell ideas

How to Address the Digital Talent Gap

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to implement key marketing trends!

  • Understand the digital talent impact of key marketing trends.

  • Discover how to create a L&D/Talent plan.

  • Implement innovative ideas that promote a digital business culture!

How to Attract and Retain Top Talent

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to recruit, engage, and retain top talent for your agency!

  • Understand key industry change drivers.

  • Develop a distinct talent brand for your agency.

  • Discover innovative benefit programs and perks that engage and retain staff.

How to Effectively Present Yourself in Business

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t let presenting yourself become a point of stress!

  • Learn to communicate both clearly and concisely.

  • Understand how to read a room.

  • Discover how you can tailor your message depending on who you’re speaking with for the best results possible.

How to Embed Creative Collaboration into Your Company’s DNA

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how a collaborative company culture can positively impact your agency!

  • Understand what a collaborative business looks like.

  • Discover how creative leaders build trust.

  • Uncover how to navigate ownership and new ideas in a collaborative environment.

How to Lead Creative Talent to Change the World

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how your agency’s creative talent can make a difference!

  • Understand how to identify the difference you’d like to make with your work.

  • Identify your personal leadership strengths.

  • Define personal goals.

How to Manage the People Who Don’t Report to You

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to lead across departments!

  • Master the development of mutually beneficial cross-department relationships.

  • Understand how to avoid leadership pitfalls when working with other teams.

  • Discover how to communicate effectively with direct reports.

How to Maximize Your Creative Leadership Impact

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Maximize your impact through time management, better communication, and more!

  • Learn to manage your time as a leader.

  • Understand how your influence can best impact client work.

  • Discover “Profitable Creativity” and implement it with your team!

How to Plan and Lead Effective Meetings

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Stop wasting time in poorly run meetings. Follow these tips instead!

  • Learn to set goals for each meeting and establish outcomes.

  • Understand how meeting logistics can enhance success.

  • Design agendas and learn to connect meeting flow!

How to Thrive in a Project Based World

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to profitably involve yourself in the project-based world!

  • Profitably engage with your clients in a more modular way.

  • Deploy your best talent for the right projects.

  • Optimize working with multiple business partners on projects.

How to Understand Your Agency’s Financial Relationships

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Make sure that your financial margins are right!

  • Learn the basics of agency financial underpinnings.

  • Understand how to always protect your agency’s financial interests.

  • Discover five strategies for talking money with clients.

Learn to Manage Your Time to Make More of It

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Time management isn’t just desirable - it’s necessary!

  • Learn dozens of time management tips and techniques.

  • Recognize what’s blocking you from using your time efficiently.

  • Discover new ways of scheduling for maximum productivity.

Managing Up When You’re Not in Charge

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t wait for management to initiate change! Learn how to lead from your role.

  • Learn to network and develop meaningful relationships with influencers.

  • Foresee pitfalls when suggesting change to management.

  • Discover new ways to communicate effectively with management.

Mastering Difficult Conversations With Clients

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

There’s no avoiding difficult conversations with clients - but you can navigate through them more effectively!

  • Learn to plan for a positive dialogue.

  • Understand why your client’s perspective may be negative.

  • Discover the best way to navigate opposing opinions.

Mastering The Demands of Project Management

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Get ready to wow your clients with these masterful project management skills!

  • Learn to lead more productive discussions.

  • Understand how to recognize and leverage various communication styles.

  • Embrace your role in minimizing tema conflict.

Mindfulness as a Competitive Advantage

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Is mindfulness a waste of time - or a useful business practice?

  • Use mindfulness practices to increase employee productivity.

  • Encourage collaboration and communication.

  • Learn to increase your emotional intelligence to be a stronger leader.

Persuasive Writing for New Business

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Ditch the traditional, ho-hum pitch and spice things up with these techniques!

  • Master a simple five-step process for better writing and editing.

  • Focus on the role of “boilerplate” content and how to more effectively incorporate it into your work.

  • Embrace the most important element of writing - ruthless editing.

Pushing Clients Beyond Their Comfort Zone

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Launch your client’s brand and develop an authentic voice!

  • Understand how social platforms support your client’s brand.

  • Discover why an authentic voice is critical to any brand.

  • Learn to support business objectives while driving traffic and without breaking your client’s authentic voice.

Retaining Working Mothers

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Build a better culture for working mothers in your agency!

  • Learn how you can support and retain working mothers.

  • Intentionally drive recruitment of working mothers with the resources you have.

  • Stand out from the crowd with your support!

Rock Your LinkedIn Profile

 Free for both 4A's Members and Non-4A's Members

Learn to leverage your LinkedIn profile to get more leads and build your brand!

  • Understand the importance of a strong professional brand on social media.

  • Discover how to create a rockstar profile.

  • Use your profile to continue growing your brand and reputation!

SEO Copywriting: Getting the Most Out of Content

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn the key principles you need to know in order to improve your copy for SEO!

  • Understand how search engines operate.

  • Master keywords and phrases.

  • Incorporate your new skills into existing and new copy.

 

Stop Servicing, Start Leading Series: Managing Direct Reports

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to manage your direct reports and effectively delegate!

  • Understand the best way to communicate with employees.

  • Discover the talent of your direct reports to delegate effectively.

  • Uncover how to motivate your direct reports.

The Keys to Programmatic Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn the keys to programmatic marketing by cutting through the jargon and empowering you to better manage your campaigns!

  • Discover Real-Time Bidding (RTB).

  • Understand who’s who in the online advertising system.

  • Uncover the importance of data in real-time advertising.

The Principles of Code for Communicators

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Embrace the role of coding in your digital world!

  • Learn what goes into a website.

  • Understand what front-end languages are commonly used in website interactions.

  • Know basic elements of CSS and HTML.

Top Digital Project Management Tips

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to approach digital projects and always find success!

  • Understand how to use a discovery phase to execute digital projects.

  • Discover the seven steps of documentation that are critical to your process.

  • Find test and go-live processes that will help you get it right.

Unlock Creative Leadership

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Let your creative instincts lead you in your large organization!

  • Learn what big companies can learn about creativity from smaller organizations.

  • Understand the best ways to staff creative projects across multiple offices.

  • Discover what the biggest enemies of creativity are as your organization grows.