Products tagged with '2016'

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3 Steps to Learn How to Innovate

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Create innovative solutions to position your clients as disruptors!

  • Use customer and technology insights to discover opportunities for innovation.

  • Develop an effective Client Innovative Workshop.

  • Turn innovation into new scopes of work!

Being A Working Mother In Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Collect tips from other mothers on being a working mother in advertising!

  • Embrace imperfection on your path to success.

  • Let go of the need for work life balance.

  • Learn to plan ahead and ask for help when you need it.

Being a Working Parent in Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Drop the balancing act, embrace imperfection, and rock your parenting life and your professional life!

  • Learn to ask for help when you need it.

  • Understand what it means to be a high performer - and what you need to do to achieve those benchmarks.

  • Master communication, and encourage your company to create a culture that supports you and your needs as a parent.

C-Suite Series: Building Your Personal Wealth

Before you sit down to make a long-range agency plan, your personal plan needs to be in place.

What Will You Learn

  • How to create realistic finance goals for yourself

  • How to build a financial plan

  • How to measure financial success

  • How to gain personal wealth from your agency

Who Should Attend

  • C-level executives including agency owners, CEOs, and principals

Duration

  • 60 minutes

Course Description

Most agency owners will generate personal wealth from their agency — whether it’s through salary, deferred compensation, perks or ultimately selling out. In this course, Sam Williams and Jim Upson of Green Consultancy will walk you through a number of examples that will shed insight into how achievable your plan can be.

About the Thought Leader

Green Consultancy

  Sam Williams and Jim Upson of Green Consultancy have more than 70 years of collective agency experience
  as owners, CFOs, COOs and managing partners. We have an additional 10-plus years of CPA experience,
  performing audits and creating personal financial plans for our clients. We’ve seen all the highs and lows.
  And yes, we both walked away from our agencies after achieving our personal financial goals.

 


Design Your Creative Operations Playbook

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Crush your competition by building a Creative Ops Playbook!

  • Get creative staffing structure right the first time!

  • Implement creative communication strategies.

  • Master your approach to scope of work.

Develop a Strategy to Leading Your Client

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Think ahead, lead your team, and make clients happy!

  • Understand what clients want, and how you can lead your team to deliver expanded, more profitable ideas.

  • Learn what’s expected of every high-performing account leader.

  • Discover how to capture the insights that matter.

Developing a Client Leadership Strategy

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start thinking ahead for your clients to build long-lasting relationships!

  • Learn a method for capturing insights that can help you think ahead with your client portfolios

  • Understand the varying needs of different people in the client’s business to address future problems

  • Devise action steps that move your agency toward greater revenue growth

Embrace Leadership No Matter What Level You’re At

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

To succeed in business today, you have to be both a leader and a manager.

  • Learn how to assess your leadership radar.

  • Understand what the top competencies of leadership are.

  • Discover how to lead on any level.

Embracing Chaos: How W+K Builds a Creative Culture

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Break the rules and consider new possibilities to help your creativity thrive!

  • Learn to manage diverse and highly skilled people.

  • Take better creative risks.

  • Embrace succession planning as a reality.

Getting More Creativity Out Of Creative Thinking

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Break out of your rut with creative thinking!

  • Learn to rethink traditional brainstorming.

  • Develop fresh ideas.

  • Create a new methodology for reenergizing your creativity.

Honing Adaptive Leadership Skills Working in Agencies

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Embrace the volatile work environment you face and find success!

  • Learn how emotional intelligence can help in a volatile environment.

  • Understand how to identify challenges.

  • Discover how to implement easy-to-use techniques to reduce stress.

How Anyone Can Tell Stories with Data

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The quantity and quality of data has exploded and everyone in the communications industry needs to know how to get the most out of data without necessarily becoming a data scientist. 

  • Learn not to be afraid of data and confident enough to take on data analysis yourself

  • Basic data analytics principles

  • Frameworks for looking at data to uncover new learning and brand truths

  • Golden rules for using data to tell stories and sell ideas

How to Address the Digital Talent Gap

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to implement key marketing trends!

  • Understand the digital talent impact of key marketing trends.

  • Discover how to create a L&D/Talent plan.

  • Implement innovative ideas that promote a digital business culture!

How to Attract and Retain Top Talent

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to recruit, engage, and retain top talent for your agency!

  • Understand key industry change drivers.

  • Develop a distinct talent brand for your agency.

  • Discover innovative benefit programs and perks that engage and retain staff.

How to Effectively Present Yourself in Business

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t let presenting yourself become a point of stress!

  • Learn to communicate both clearly and concisely.

  • Understand how to read a room.

  • Discover how you can tailor your message depending on who you’re speaking with for the best results possible.

How to Embed Creative Collaboration into Your Company’s DNA

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how a collaborative company culture can positively impact your agency!

  • Understand what a collaborative business looks like.

  • Discover how creative leaders build trust.

  • Uncover how to navigate ownership and new ideas in a collaborative environment.

How to Lead Creative Talent to Change the World

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn how your agency’s creative talent can make a difference!

  • Understand how to identify the difference you’d like to make with your work.

  • Identify your personal leadership strengths.

  • Define personal goals.

How to Manage the People Who Don’t Report to You

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to lead across departments!

  • Master the development of mutually beneficial cross-department relationships.

  • Understand how to avoid leadership pitfalls when working with other teams.

  • Discover how to communicate effectively with direct reports.

How to Maximize Your Creative Leadership Impact

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Maximize your impact through time management, better communication, and more!

  • Learn to manage your time as a leader.

  • Understand how your influence can best impact client work.

  • Discover “Profitable Creativity” and implement it with your team!

How to Plan and Lead Effective Meetings

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Stop wasting time in poorly run meetings. Follow these tips instead!

  • Learn to set goals for each meeting and establish outcomes.

  • Understand how meeting logistics can enhance success.

  • Design agendas and learn to connect meeting flow!

How to Thrive in a Project Based World

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to profitably involve yourself in the project-based world!

  • Profitably engage with your clients in a more modular way.

  • Deploy your best talent for the right projects.

  • Optimize working with multiple business partners on projects.

How to Understand Your Agency’s Financial Relationships

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Make sure that your financial margins are right!

  • Learn the basics of agency financial underpinnings.

  • Understand how to always protect your agency’s financial interests.

  • Discover five strategies for talking money with clients.

Learn to Manage Your Time to Make More of It

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Time management isn’t just desirable - it’s necessary!

  • Learn dozens of time management tips and techniques.

  • Recognize what’s blocking you from using your time efficiently.

  • Discover new ways of scheduling for maximum productivity.

Managing Up When You’re Not in Charge

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t wait for management to initiate change! Learn how to lead from your role.

  • Learn to network and develop meaningful relationships with influencers.

  • Foresee pitfalls when suggesting change to management.

  • Discover new ways to communicate effectively with management.

Mastering Difficult Conversations With Clients

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

There’s no avoiding difficult conversations with clients - but you can navigate through them more effectively!

  • Learn to plan for a positive dialogue.

  • Understand why your client’s perspective may be negative.

  • Discover the best way to navigate opposing opinions.

Mastering The Demands of Project Management

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Get ready to wow your clients with these masterful project management skills!

  • Learn to lead more productive discussions.

  • Understand how to recognize and leverage various communication styles.

  • Embrace your role in minimizing tema conflict.

Mindfulness as a Competitive Advantage

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Is mindfulness a waste of time - or a useful business practice?

  • Use mindfulness practices to increase employee productivity.

  • Encourage collaboration and communication.

  • Learn to increase your emotional intelligence to be a stronger leader.

Persuasive Writing for New Business

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Ditch the traditional, ho-hum pitch and spice things up with these techniques!

  • Master a simple five-step process for better writing and editing.

  • Focus on the role of “boilerplate” content and how to more effectively incorporate it into your work.

  • Embrace the most important element of writing - ruthless editing.

Pushing Clients Beyond Their Comfort Zone

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Launch your client’s brand and develop an authentic voice!

  • Understand how social platforms support your client’s brand.

  • Discover why an authentic voice is critical to any brand.

  • Learn to support business objectives while driving traffic and without breaking your client’s authentic voice.

Retaining Working Mothers

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Build a better culture for working mothers in your agency!

  • Learn how you can support and retain working mothers.

  • Intentionally drive recruitment of working mothers with the resources you have.

  • Stand out from the crowd with your support!

Rock Your LinkedIn Profile

 Free for both 4A's Members and Non-4A's Members

Learn to leverage your LinkedIn profile to get more leads and build your brand!

  • Understand the importance of a strong professional brand on social media.

  • Discover how to create a rockstar profile.

  • Use your profile to continue growing your brand and reputation!

SEO Copywriting: Getting the Most Out of Content

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Learn the key principles you need to know in order to improve your copy for SEO!

  • Understand how search engines operate.

  • Master keywords and phrases.

  • Incorporate your new skills into existing and new copy.

 

Stop Servicing, Start Leading Series: Managing Direct Reports

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to manage your direct reports and effectively delegate!

  • Understand the best way to communicate with employees.

  • Discover the talent of your direct reports to delegate effectively.

  • Uncover how to motivate your direct reports.

The Keys to Programmatic Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn the keys to programmatic marketing by cutting through the jargon and empowering you to better manage your campaigns!

  • Discover Real-Time Bidding (RTB).

  • Understand who’s who in the online advertising system.

  • Uncover the importance of data in real-time advertising.

The Principles of Code for Communicators

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Embrace the role of coding in your digital world!

  • Learn what goes into a website.

  • Understand what front-end languages are commonly used in website interactions.

  • Know basic elements of CSS and HTML.

Top Digital Project Management Tips

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to approach digital projects and always find success!

  • Understand how to use a discovery phase to execute digital projects.

  • Discover the seven steps of documentation that are critical to your process.

  • Find test and go-live processes that will help you get it right.

Unlock Creative Leadership

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Let your creative instincts lead you in your large organization!

  • Learn what big companies can learn about creativity from smaller organizations.

  • Understand the best ways to staff creative projects across multiple offices.

  • Discover what the biggest enemies of creativity are as your organization grows.