Using Compelling Stories to Persuade Clients

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$221.00

Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start earning more business with storytelling!

  • Learn to construct a perfect business story.

  • Find sources for your stories to give them credibility and background.

  • Use voice and gesture to tell your stories convincingly!

 

$221.00

Details

Are you using storytelling to help sell ideas to clients? How about to pitch your services to prospects? This course will help you understand the basics of storytelling - and why it’s good for business.

What Will You Learn

  • How to structure a good business story

  • How to find the *right* sources that make a story credible

  • How to create stories that clients can relate to

  • How to plan key takeaways

Who Should Attend

  • Business Leaders

  • Account Managers

  • Client-facing Professionals in media, account, digital, p.r. and new business

Course Description

We all recognize that a good story can be the most effective way to make our points with clients. But it’s not always easy to find the right story, pare it to the right length (read: short!), tell it dramatically, and make sure the client gets it. The point of telling stories, of course, is to lodge important ideas and persuasive messages with clients. Stories are a way of making ideas memorable––and new recommendations feasible––for clients. In this course, join Gary Duke as he reviews a simple process for incorporating effective stories into your everyday conversations, and in more formal presentations.

About the Thought Leader

Gary_Duke

Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, and strategic and communication skills of their employees. He applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical real-world knowledge. Gary works with many of the industry’s top global agencies — including Havas Worldwide, JWT, Leo Burnett, Ogilvy, Publicis, Razorfish and IPG — as well as some of the world’s leading consumer brands.


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