Mastering Difficult Conversations With Clients

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

There’s no avoiding difficult conversations with clients - but you can navigate through them more effectively!

  • Learn to plan for a positive dialogue.

  • Understand why your client’s perspective may be negative.

  • Discover the best way to navigate opposing opinions.



Stop fearing difficult conversations with clients and start approaching them using these techniques that guarantee success!

What Will You Learn

  • How to prepare for and maintain a positive dialogue

  • How to anticipate any client objections and proactively address them

  • How to empathize with and understand the roots of opposing opinions

  • How to navigate personal differences

Who Should Attend

  • Middle to Intermediate Level Account Managers

  • Tech Leads

Course Description

In today’s fast-paced, project-based agency world, when there’s no time for missteps or miscommunication — account managers and team leads must know how to navigate potentially difficult client conversations when discussing budgets, fees, deadlines, project deliverables, success metrics, etc.

This course highlights proven techniques for mastering potentially uncomfortable conversations, while keeping both the client’s and agency’s best interests in mind. Get ready to alter the way you communicate and turn difficult conversations around to your benefit!

About the Thought Leader


  Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative
  companies looking to enhance the leadership, creative thinking, and strategic and communication skills of their employees. He
  applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical
  real-world knowledge. Gary works with many of the industry’s top global agencies — including Havas Worldwide, JWT, Leo Burnett,
  Ogilvy, Publicis, Razorfish and Y&R — as well as some of the world’s leading consumer brands. 

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