Details
Ironically, as people whose jobs are all about coming up with new ideas and concepts, we often find ourselves stuck in a rut when it comes to generating new ways to conceive ideas or to solve a client’s marketing or business problem.
What Will You Learn
- How to learn other methods for brainstorming
- How to rethink your creative idea sessions to have more impact
- How to discuss creative ideas with a team effectively
- How to develop fresh ideas
Who Should Attend
- Account Managers
- Business leaders
- Creatives and Non-Creatives
- Staff across all agency disciplines and at every level of experience for solving client business and marketing problems, and for contributing truly fresh, new ideas
Course Description
This course, designed for all agency disciplines, demonstrates why traditional creative brainstorming doesn’t work, and introduces a much more effective method — based on the latest research in brain science — for developing all kinds of fresh ideas, both within groups and individually. You’ll walk away feeling confident in your ability to get the creative energy flowing. Gone are the days of stale ideas!
About the Thought Leader
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