SEO Copywriting: Getting the Most Out of Content

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Quick Overview

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Learn the key principles you need to know in order to improve your copy for SEO!

  • Understand how search engines operate.

  • Master keywords and phrases.

  • Incorporate your new skills into existing and new copy.




Join Keesha Jean-Baptiste of W+K Portland and Glenn Singleton, author of Courageous Conversations About Race, as they give guidance on the tools to building a true culture of inclusion.

What Will You Learn

  • How to build a workplace culture that promotes equality and inclusion

  • How to approach racial conversations - and encourage employees to express themselves

  • How to support a racially diverse team

Who Should Attend

  • Middle Managers

  • Talent Executives

  • HR Managers

  • Department Heads

  • Are you confident that you are using the right words and phrases that will capture attention?


  • 60 minutes

Course Description

Since Google launched in 1997, it has evolved into one of the most important ways of reaching consumers. While writing great copy has always been an art-form, it too has evolved. Now there is more science involved in the crafting of content for search engines. Writers not only have to consider how their words resonate with the general consumer, but also how their words perform in search engines.

This course will help you beef up your modern creative armory, and you’ll walk away feeling confident in your SEO capabilities! 

About the Thought Leader


  Josepf is Director of #SocialSEO, SEO & Social Media. Josepf is a self-described Client Advocate who understands and believes
  in partnerships
and long-term relationships. Josepf was recently named one of the top 100 Social Media Influencers checking in at
  #44 and has been cited as "The Godfather of Social Media" in other articles. Josepf is a sought after speaker on a wide range of
  Digital media and education topics.

  Josepf started his career at Dupont and was an early pioneer in the use of the Internet for workgroup collaboration. Josepf was also a
  CIO and CFO for a Branded Business unit at DuPont and designed and implemented countless projects focusing on Sales,
  Marketing, eCommerce and Operations. He previously was the leader of strategy and Business Development at DragonSearch, a full
  service digital marketing company.




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