Much like other advertising mediums, some investments will be a home run and others will need some tweaking.
What Will You Learn
How long to wait before changing or tweaking a campaign
How to effectively measure a campaign that is neither fully audio or digital
What to provide the podcaster to optimize campaign success
What kinds of goals you should realistically expect to achieve with a podcast ad campaign
Which KPIs to use and which ones to ignore and throw away
Who Should Attend
Mid-Level Media Planners/Buyers
Social/Digital Marketing Managers
Everyone understands that, sometimes, an ad campaign needs to be adjusted in order to be successful. We’ll discuss realistic measurements of success, possible things that may affect ROI and how to make sure you get the most out of each podcast advertising campaign.
About the Thought Leader
Jessica Kupferman is a Digital Media Strategist with over 15 years of experience working in the internet marketing space.