Establishing and maintaining partnerships is a critical part of agency life, and there are all sorts of ways we can help. We invite our partners to share content with 4A’s Members and the industry at large.
We’re pleased to share sponsored partnership content for all industry professionals. Enjoy the complimentary on-demand courses from our partners below.
Learn about how video impacts your ad experience, measurement, and strategy in this exclusive course!
Learn to leverage your LinkedIn profile to get more leads and build your brand!
Brands want to execute people-based marketing across all channels and devices. How do we know? The largest brands have told us so, and studies by Morar Research confirm that 84% of marketers agree. Driving this demand is the need for more effective audience targeting, more precise and accurate measurement, and a more seamless brand experience across all consumer touchpoints. And these marketers are looking to agencies for help.As the people on the front lines, it’s up to agencies to guide brands toward success, and that starts with leveraging the people-based marketing tactics that are working so well on Facebook—everywhere else, too. In this webinar learn how people-based marketing has to power to level-up your marketing, including use cases from agencies already seeing success.
You’re under constant pressure to generate the most impactful video advertising results for your clients—and that’s why you can’t afford to judge a campaign’s success on impressions or clicks alone.
Whether or not it’s Upfronts season, chances are that your agency does some type of TV or video buying for your clients. In 2018, the brands you work with are looking to learn more about innovative new forms of television, as well as the unique targeting and attribution capabilities they offer. This means it’s time for you to become an expert on all things Advanced TV.
This video course (made of 6 short, snackable modules) should take you no more than fifteen minutes total to complete. By the end of this course, you’ll have a newfound understanding of if Connected TV is right for your clients, and what to look out for when buying on their behalf.
In an increasingly fragmented and competitive content environment, marketers need to know what strategies actually work. Will fewer ads improve viewer experience? Are shorter ads better? How much does ad repetition annoy viewers?
What Will You Learn
The factors that impact viewers when watching ad-supported content: choreography, repetition, relevance, control, and execution
How the premium video experience compares to linear television and other forms of digital advertising
How the industry is using innovative new ad formats, including 6 second ads and interactive/ engagement ads