Trading Academy Certification - Specialist Course

In partnership with

Trading Academy Certification offers valuable credentials to help you and your team further your business and career goals.


As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you?

At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device.

 

Per our partnership with The Trade Desk, we are making the Trading Academy Specialist Course available to you! 


Whether you’re a media planner looking for a primer on the basics, or a Marketer looking for next-level strategies, the Trading Academy Specialist Course (Omnichannel & Inventory Types) can help you become a thought leader in one of the most highly discussed digital topics - programmatic.


Download the 4A’s Trading Academy Course Catalog


The Impact: 

  • You will learn about the evolution of emerging channels such as Audio, Video, CTV, Mobile, Native, and Email and the power of executing an omnichannel campaign
  • You will familiarize yourself with the evolution of private buying by learning the mechanics of publisher side monetization, getting a deep dive of the stack, and understanding the power of decision through data driven transactions
  • You’ll learn how to navigate deal and order types such as Private Auctions, Preferred Deals, and Automated Guaranteed and understand how they’ve evolved into the next phase of private buying
  • You will be able to identify how to transact smarter while navigating the future of media by understanding how the spot market and forward market come together to create unified auction where the bid density of both demands competes against each other and move prices upwards for publishers
  • You will gain a deeper understanding of how the emergence of header bidding and buying has allowed us to gain access to, and compete for, every impression in the publishers’ waterfall

 

What To Expect: 

Enjoy eLearning video courses and document your studies with a certificate of completion. To receive certification, you will need to pass the Trading Academy Specialist exam. Monitor your progress via online testing, including section review quizzes and a final exam. 

 

Who Is This For?

Marketers, Media Planners/Buyers, Sales/Account/Campaign Managers, Programmatic Traders with all experience levels 



Questions? Email us at learningsupport@4as.org


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Trading Academy Certification

As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you? At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device.

Whether you’re a media planner looking for a primer on the basics, or a Marketer looking for next-level strategies, the Trading Academy can help you become a thought leader in one of the most highly discussed digital topics - programmatic.

  • Enjoy eLearning video courses and document your studies with a certificate of completion
  • To receive certification, you will need to pass the Trading Academy Specialist exam
  • Monitor your progress via online testing, including section review quizzes and a final exam