4A's Members: $450 (Login with your 4A's Profile for Member Discount) / Non-Members: $500
Registration Deadline: August 21st
Once the course is purchased, please allow 2-3 business days for access to IPA platform. If you have any questions please contact us at Learningsupport@4as.org
What Will You Learn
Who Should Attend
Master the basics of Digital Performance Marketing and get your career off to a great start with this brand new certificate. You’ll cover the key disciplines in digital marketing including SEO and Paid Search and develop the skills you need to plan and implement successful digital marketing campaigns. To reflect the pace at which digital is changing, the learning content is continuously reviewed.
The 10 hours of learning is delivered across 5 modules that can be completed at your own pace, in your own time. Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.
A mandatory, multiple choice self-test, available in online learning, must be passed before the exam date.
This assessment can be re-attempted as needed until you achieve a 75% pass grade. If the candidate does not pass this assessment by the exam date, the final exam will not be accessible to them and they must follow deferral or cancellation policy.
The qualification is then assessed via a formal 70-minute online exam at a set date and time, 105-minutes in non-English speaking countries. Candidates must answer 12 short-form essay questions.
The passing grade for the final exam is 50%. Candidates who pass the exam will be awarded a digital certificate of completion.