IPA DIGITAL PERFORMANCE CERTIFICATE, October 2

Be the first to review this product

Availability: In stock

$500.00

Quick Overview

4A's Members: $450 (Login with your 4A's Profile for Member Discount) / Non-Members: $500

Registration Deadline: August 21st 

Once the course is purchased, please allow 2-3 business days for access to IPA platform. If you have any questions please contact us at Learningsupport@4as.org

 

What Will You Learn

  • Gain an essential grounding in how to be a successful client manager and strategic thinker.
  • Become better at briefing, planning and executing digital marketing campaigns
  • Understand each of the key disciplines in digital marketing, providing you with a background knowledge that will enable you to hold your own in team and client meetings
  • Learn how to buy traffic through display marketing and how to manage successful campaigns
  • Explore how SEO has evolved and how to make it work for you
  • Understand affiliate marketing, what’s involved and how to manage campaigns successfully
  • Learn about Paid Search and how to efficiently manage your keyword strategies

Who Should Attend

  • Designed for junior practitioners working in the communications industry
  • You may be in your first year within a digital agency or specialist department
  • Ideal for more experienced individuals looking to add knowledge of digital to their existing skill set 
$500.00

Details

4A's Members: $450 (Login with your 4A's Profile for Member Discount) / Non-Members: $500

Registration Deadline: August 21st 

Once the course is purchased, please allow 2-3 business days for access to IPA platform. If you have any questions please contact us at Learningsupport@4as.org

 

What Will You Learn

  • Gain an essential grounding in how to be a successful client manager and strategic thinker.
  • Become better at briefing, planning and executing digital marketing campaigns
  • Understand each of the key disciplines in digital marketing, providing you with a background knowledge that will enable you to hold your own in team and client meetings
  • Learn how to buy traffic through display marketing and how to manage successful campaigns
  • Explore how SEO has evolved and how to make it work for you
  • Understand affiliate marketing, what’s involved and how to manage campaigns successfully
  • Learn about Paid Search and how to efficiently manage your keyword strategies

Who Should Attend

  • Designed for junior practitioners working in the communications industry
  • You may be in your first year within a digital agency or specialist department
  • Ideal for more experienced individuals looking to add knowledge of digital to their existing skill set 

Course Description

Master the basics of Digital Performance Marketing and get your career off to a great start with this brand new certificate. You’ll cover the key disciplines in digital marketing including SEO and Paid Search and develop the skills you need to plan and implement successful digital marketing campaigns. To reflect the pace at which digital is changing, the learning content is continuously reviewed.

The 10 hours of learning is delivered across 5 modules that can be completed at your own pace, in your own time. Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.

A mandatory, multiple choice self-test, available in online learning, must be passed before the exam date.

This assessment can be re-attempted as needed until you achieve a 75% pass grade. If the candidate does not pass this assessment by the exam date, the final exam will not be accessible to them and they must follow deferral or cancellation policy.

The qualification is then assessed via a formal 70-minute online exam at a set date and time, 105-minutes in non-English speaking countries. Candidates must answer 12 short-form essay questions.

The passing grade for the final exam is 50%. Candidates who pass the exam will be awarded a digital certificate of completion.

 

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.