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IPA Foundation Certificate | 2019 Exam Dates Coming Soon!
The 4A’s offers the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising). This edition is adapted for the North American market. A highly coveted credential for new industry hires, the certificate provides your agency’s talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence. More than 9000 industry professionals from more than 60 countries have achieved this qualification to date.
This certificate program consist of 35 hours of online learning with each learning path involving a number of e-lessons, key readers, assignments, walkthroughs, videos, discussion, and quizzes.
The areas covered are:
Advertising and Communication in Context
An introduction to the advertising world and the role agencies play within it, including advertising theories and the different types of advertising agencies.
Understanding the Client’s Business
How to improve our understanding of clients’ businesses and the world they live in, as well as the key fundamentals behind marketing.
The Strategic Planner’s Toolkit
An understanding of the tools that strategic planners have developed to help them understand consumers, business situations and brands, and ultimately to write effective strategies. It also explores how Behavioral Economics and Choice Architecture influence how consumers think and behave.
Client, Creative and Media Briefs
Explores three different briefs – the client brief, the media brief and the creative brief – including how the client brief is the foundation for all that follows and what a good brief should contain.
Understanding Media Channels and Media Planning
Enables a better understanding of the roles of the different media channels, as well as relative costs and timings.
Creativity and Creative Development
Examines how to think about and assess creative ideas, using eight tips as a framework. It also covers the need to balance ideas and the practicalities of implementing ideas, plus the roles and responsibilities of people involved in the advertising process.
Looks at the effectiveness of a campaign. Students will need to read three successful IPA Effectiveness Awards papers provided in this learning path. In the exam, they will be expected to answer a question based on one of them.
Questions: Please contact firstname.lastname@example.org