Through strategic partnerships, 4A’s provides online certifications for agency employees to substantiate their skills, further showcasing agency-wide capabilities to client partners.
As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you? At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device.
Whether you’re a media planner looking for a primer on the basics, or a Marketer looking for next-level strategies, the Trading Academy can help you become a thought leader in one of the most highly discussed digital topics - programmatic.
The 4A’s offers the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising). This edition is adapted for the North American market. A highly coveted credential for new industry hires, the certificate provides your agency’s talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence. More than 9000 industry professionals from more than 60 countries have achieved this qualification to date.