What Advertisers Need to Know About AR and VR

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The interactive future starts now. 2018 is set to be the year of AR, with more brands starting to release interactive content that layers on top of the physical world. But brands can't just put out the same old games and filters -- they need to think strategically about how to tell stories in AR and let users explore and customize content. They also need to be ready for when WebAR releases live this year, as this will mean the vast majority of consumers will have access to the tech -- no app required. Friends With Holograms has been a leader in the space and can offer guidance on how to make amazing AR content.

  • Best practices for creating great augmented reality and virtual reality content that leaves an impression 

  • How to decide if AR is right for your campaign

  • Why WebAR will revolutionize content delivery for brands

  • How to use VR to make a customer feel present and involved

  • How to create VR experiences customers will want to use

Details

What Will You Learn

  • Best practices for creating great augmented reality and virtual reality content that leaves an impression 
  • How to decide if AR is right for your campaign
  • Why WebAR will revolutionize content delivery for brands
  • How to use VR to make a customer feel present and involved
  • How to create VR experiences customers will want to use

Who Should Attend

  • Brands and agency marketers interested in being ahead of the curve when it comes to adopting new technologies

Course Description

The interactive future starts now. 2018 is set to be the year of AR, with more brands starting to release interactive content that layers on top of the physical world. But brands can't just put out the same old games and filters -- they need to think strategically about how to tell stories in AR and let users explore and customize content. They also need to be ready for when WebAR releases live this year, as this will mean the vast majority of consumers will have access to the tech -- no app required. Friends With Holograms has been a leader in the space and can offer guidance on how to make amazing AR content.

From training employees at complex tasks to teaching consumers how to use a product, VR is the best way to learn new skills. This course breaks down how to create virtual experiences that will leave people with a lasting impression -- one of the most important things you can do in an ever more ephemeral world.


About the Thought Leader

Cortney-Harding


Friends with Holograms are a team of experts in the field of virtual and augmented reality. They have produced top-tier entertainment experiences for MTV, Discovery, and AMC, and had projects featured at Tribeca and shortlisted for an Innovation Lion at Cannes. Their latest work in the enterprise space includes projects for Verizon and Argo insurance, among others. Agencies like McCann and Sapient Razorfish rely on them for strategy and creative approaches to enter the emerging field of extended reality. They have also worked with Unity to create pioneering WebAR projects. www.friendswithholograms.com

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