Engage With Moving Audiences

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$221.00

Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

In our connected world, you need to tell brand stories that your consumer can relate to!

  • Learn to plan out of home experiences for consumers.

  • Discover how to leverage the creative potential of mobile advertising.

  • Uncover how to use mobile and location data to increase impact.

 

$221.00

Details

Michael Lieberman, Chief Strategy Officer of Kinetic North America, and Dan Levi, EVP/Chief Marketing Officer of Clear Channel Outdoor Americas, will teach you how to engage with moving audiences in meaningful ways, influence choices and behaviors, and measure outcomes along the path to purchase.

What Will You Learn

  • How to plan out-of-home (OOH) experiences for consumers
  • How to create campaigns that consumers can relate to
  • How to make campaigns into memorable moments
  • How to leverage mobile spaces and creativity options

Who Should Attend

  • Media Planners and Strategists
  • Digital, Mobile, Social Media, Content and OOH Agency Professionals

Duration

  • 60 minutes

Course Description

We live in a connected world in which every digital or physical interaction leaves behind a trail. Consumers are also spending more time out of the home which brands are leveraging across mobile and across more impactful out-of-home formats. You’ll walk away from this course feeling confident in your ability to tell stories that create memorable moments for your consumers - no matter where they are!

About the Thought Leader

Michael_Lieberman

  Michael Lieberman is Chief Strategy Officer of Kinetic North America He is responsible for accelerating the evolution of Kinetic’s core
  offering to better reflect today’s integrated, cross-media environment. 




 
Dan_Levi

  Dan Levi is EVP/Chief Marketing Officer of Clear Channel Outdoor Americas (CCOA), where he oversees CCOA’s commitment to
  more transparent, data-driven advertising solutions.



 

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