The 'Why' of the Working Mom

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the motivations of mothers in the industry to initiate positive change!

  • Learn to consider working moms when making agency decisions.

  • Gain insight about the motivation and purpose of working moms.

  • Create simple action plans to support moms in meaningful ways.




As an industry, we need to be better when it comes to supporting working moms. This course empowers you with the tools and action plans you need to create better systems for the mothers in your workplace!

What Will You Learn

  • How to understand what motivates working mothers
  • How to help support them
  • How to put systems in place to continuously improve their employee experience
  • The best ways to offer meaningful support

Who Should Attend

  • All Agency Professionals
  • Mid-to-Senior Level Management
  • Women in the Workplace


  • 60 minutes

Course Description

Change for working mothers will come from a better understanding of their motivations in the advertising industry. Jacqueline Debien of Momentum Worldwide will propose cultural tactics you can adapt and apply to help motivate relentless, creative mothers with purpose. Arthur Woods of Imperative will share insightful proprietary research, illustrating the purpose that drives mothers in our industry. This course will help you find ways to create positive change for mothers in your company, and give you the tools you need to initiate action.

About the Thought Leader

Jacqueline_Debien   Jacqueline Debien, Global Director, Attraction & Engagement at Momentum Worldwide, has worked to facilitate success for
  employees for over 10 years in the advertising space. Prior to that she facilitated success for leaders and writers across creative
  industries. She has a master’s in Industrial/Organizational Psychology, is an instructional designer, facilitator, coach, and ever-striving-
  to-do-better mom of two.



  Arthur Woods is a serial entrepreneur, writer, speaker and advisor to global brands on the future of work. He is the Co-Founder of
  Imperative, a breakthrough learning and development platform that is the first to measure and grow purpose within organizations.
  Imperative powers the largest global research endeavor on purpose, working with a wide range of organizations from LinkedIn
  to Sony.


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