How to Attract and Retain Top Talent

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to recruit, engage, and retain top talent for your agency!

  • Understand key industry change drivers.

  • Develop a distinct talent brand for your agency.

  • Discover innovative benefit programs and perks that engage and retain staff.



Are you ready to retool your agency’s approach to engaging top talent?

What Will You Learn

  • How key industry changes drive the implications for talent management

  • How to attract and retain the next generation of employees - millennials

  • How to develop a distinct talent brand for your agency, and how to empower your staff to be your best advocates

  • How to use the latest recruiting techniques - and avoid common mistakes!

  • How to implement innovative benefit programs to engage and retain staff

  • How to retool your approach to performance reviews

Who Should Attend

  • Agency management

Course Description

Recruiting, engaging, and retaining top talent is crucial for every ad agency competing in today’s marketing environment, yet it remains one of the most challenging and elusive aspects of agency management. How can we effectively attract and engage the people who will take our agency to the next level?

Your instructor, Gary Duke, Partner & Chief Talent Officer at Wild Blue Yonder, presents innovative programs and best practices that agencies are using right now to stand out from the competition and engage top talent. Get ready to jumpstart your hiring process and retain the talent your agency needs!

About the Thought Leader


  Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative
  companies looking to enhance the leadership, creative thinking, strategic and communication skills of their employees.
  He applies his 25+ years of ad agency and client-side experience to every training session, infusing learning theory with
  practical real world knowledge––and more than a few hair-raising stories along the way.

  Gary and Sheila Campbell, his Wild Blue Yonder business partner, work with many of the industry’s top global agencies, including
  Havas Worldwide, JWT, the Martin Agency, McCann, Ogilvy, Publicis, Razorfish, and Y&R––as well as some of the world’s leading
  consumer brands, including Coca Cola, Marriott and National Geographic.


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