Unconscious Bias - Beyond The Training

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Stop allowing your unconscious bias to lead decision making!

  • Learn to acknowledge and work around your unconscious biases.

  • Understand how to engage your managers and leaders about bias training.

  • Craft an unconscious bias training plan for your agency.




Join Marie-Claire Barker, Chief Talent Officer at MEC, and Tanya Odom, global diversity strategist and practitioner, as they share lessons learned from the Brave Your Bias initiative; which has expanded to include a fully integrated approach to disrupting bias across all aspects of talent and organization wide engagement.

What Will You Learn

  • How to brave your unconscious bias
  • How to initiate an agency-wide bias recognition training plan
  • How to perform regular interventions to ensure training has been retained

Who Should Attend

  • Managers and department heads across all disciplines
  • C-Suite leaders responsible for driving change in agencies
  • Talent leaders charged with creating a diverse and inclusive workplace


  • 60 minutes

Course Description

A recent study revealed that companies in the top quartile for gender or racial and ethnic diversity are 35% more likely to have greater financial returns than the industry average. And yet, research also shows that despite our best intentions, individuals inadvertently allow their unconscious biases – or thoughts – to influence their actions and behaviors in ways that can exclude and stifle diversity.

MEC sought to tackle this issue head on. During Advertising Week 2016, they launched the Brave Your Bias movement with a simple test to uncover individual biases that suppress inclusion. Revealing these biases is just the first step. Successful organizations provide the tools to recognize bias and the impact it has on decisions that affect the long-term inclusiveness of their business. In this course, learn to address your unconscious biases, and learn to mitigate their impact on your decision making!

About the Thought Leader

Marie_Barker   Marie-Claire Barker is the Global Chief Talent Officer at MEC. 
Tanya_Odom   Tanya M. Odom is a global consultant, coach, facilitator, teacher, writer, and thought leader. 

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