The Science of Women in Leadership

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Quick Overview

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Create a more diverse, inclusive corporate culture!

  • Learn the importance of being more thoughtful when identifying diverse talent.

  • Understand the role that talent from all genders and diverse backgrounds plays in your agency.

  • Discover how to lead your diverse team - and how to cultivate an inclusive company culture.




Join Renetta McCann, Chief Talent Officer at Leo Burnett, who will engage Dr. Lauren Tucker, strategic performance innovator, in a discussion about her career journey from planner to leader in the decision science field.

What Will You Learn

  • How to source talent from diverse backgrounds, genders, and cultures
  • How to uncover the role these diverse talents play in your workplace
  • How having a diverse range of talented team members in leadership roles can benefit your agency
  • How to build an inclusive company culture

Who Should Attend

  • Middle Managers
  • Department Heads
  • C-Suite Leaders
  • Talent Executives
  • Talent leaders


  • 60 minutes

Course Description

As the agency business faces increased pressure to remain competitive and relevant, we have to be smarter about diverse talent segments. Many of our agencies strive to engage the most innovative thinkers, but ultimately, what we really want is to achieve business results that reach today’s multicultural consumer. These two things aren’t mutually exclusive.

As a woman of color who poked holes in the glass ceiling as she evolved from a planner to an expert in the STEM field, Dr. Tucker will provide invaluable insights into how to broaden skill sets and create opportunities for the next generation of talent to thrive.

About the Thought Leader

Renetta_McCann   Renetta McCann has been recognized as one of the leading innovators and most influential executives in the advertising, marketing
  and media industries, with a global reputation for not only building brands, but also for the organizations and leadership to sustain
  them. As Chief Talent Officer at Leo Burnett, she heads up the agency’s People & Culture department. Renetta plays a key role in
  ensuring that the company retains, attracts and arms the best and brightest minds in business today, with oversight of the agency’s
  U.S. recruitment, training, benefits and talent management. Renetta is no stranger to the Publicis family. She began her career at
  Burnett, and, after a long tenure, became the CEO of Starcom MediaVest Group Worldwide.

  Dr. Tucker is a marketing thinker and doer. She has deep experience in business and marketing strategy combined with a long and
  varied history of creating compelling customer experiences at agencies like Leo Burnett, the Martin Agency, and Burrell
  Communications. For 25 years, Dr. Tucker’s innovative, data-savvy approach to marketing has helped some of the most storied
  companies in the world successfully close the gap between business imperatives and marketing execution.

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