A Human-Centered Talent Strategy

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Quick Overview

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Discover how to create a talent strategy that has an impact!

  • Define purpose.

  • Debunk common misconceptions.

  • Learn tools that you can use to assess and drive employee growth.




In this session, Eileen Benwitt and Imperative cofounder Arthur Woods will share breakthrough findings, learnings from Horizon Media and immediate steps you can take to start on your own journey.

What Will You Learn

  • How to define purpose and debunk common misconceptions
  • The new high-potential definition of a purpose-oriented employee
  • How to implement relatable performance metrics
  • How to hire, onboard, and develop employees around purpose

 Who Should Attend

  • Middle Managers
  • Talent Executives
  • Department Heads
  • C-Suite Leaders


  • 60 minutes

Course Description

As leaders, we constantly seek the most effective ways to drive performance and meaningful culture in our organizations. Breakthrough research from Imperative has confirmed that the people who will carry culture and drive performance for our organizations are the ones who come to work for more than a paycheck. These employees are driven by purpose. Attracting them, retaining them and helping them realize their potential requires an entirely new approach.

Horizon Media, under the leadership of Chief Talent Officer Eileen Benwitt, has embarked on a journey to make business personal and reimagine the approach to talent strategy. Imperative has led the global research and development on the science of purpose at work and has teamed up with Horizon Media. You’ll walk away from this course confident in your ability to create a talent acquisition and growth strategy for your agency.

About the Thought Leader


  Eileen Benwitt is the Chief Talent Officer at Horizon Media. As the brain trust for Horizon’s best-in-industry standard, Eileen oversees
  the success of Horizon Media’s talent management practice by striving to build a team of extraordinarily energetic and motivated
  employees, with an approach that fosters integration between the personal and the professional.



  Arthur Woods (@ArthurWoods) is a serial entrepreneur, global speaker and advisor to leading brands on reimagining and disrupting
  the way we approach work to make it human. He is the cofounder of Imperative, a breakthrough learning and development platform
  that has pioneered a way to measure and grow purpose within organizations. Imperative has powered the largest global research
  endeavor on purpose, working with a wide range of organizations from LinkedIn and MetLife to Sony.


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