Shortcuts to BIG Ideas

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Hone your creative thinking to stand out from the crowd!

  • Learn to move past creative blocks.

  • Understand key techniques for brainstorming.

  • Start thinking conceptually to bring your ideas to life.



Just starting out in the industry? Regardless of your job, creative thinking will always help you get where you need to be and stand out.

What Will You Learn

  • How to Become Successful at your Job and Work on Interesting Projects
  • How to Use Techniques for Excellent Brainstorming Sessions
  • How to Work Past or Through a Creative Block
  • How to Apply Creative Techniques to Different Types of Problems

Who Should Attend

  • New Agency Professionals
  • Entry-level Talent and Interns in Any Department


  • 60 minutes

Course Description

This course will help you recognize the difference between a bad idea, a good idea and a great idea. We’ll analyze some ads. We’ll discuss how to think of great ideas consistently. Most importantly, we will put the techniques we discuss throughout the session to the test by coming up with actual ideas on the spot.

About the Thought Leader


  Chris Vega is a Stanford graduate, Creative Resident/Copywriter at BBDO and the recipient of the 2017 Young
  Innovator Award.

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