Details
The biases that we face in the advertising industry, and in many other industries, are often unconscious and institutionalized. But, together, we can work to address them.
What Will You Learn
- What unconscious bias is, and how it impacts the advertising industry
- How you can mobilize support internally and externally to inspire change
- What actions you can personally take to prevent bias from having a negative impact on your career growth
Who Should Attend
- Female account managers, strategists, creative and technologists who do not feel they get the recognition they deserve, either internally or externally
- Female professionals of any discipline looking to overcome gender bias in an agency
- Women and men of color encountering racial bias
- Men who want to know how to attract, manage and retain future female/diverse leadership to create a competitive advantage for their agency
Course Description
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Unconscious biases are particularly hard to address because the individuals and the institutions acting on them are oblivious. But, this doesn't mean we have to just sit back, shut up, and suffer.
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Quite the opposite: we have to raise awareness of the issues, engage others, garner support, and ultimately take action, individually and collectively. This webinar will focus on identifying and understanding unconscious bias, and provide ways to spot and ensure it doesn't impede your career
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In this course, you’ll be given the tools you need to actively address unconscious bias and engage your agency in fighting against it. You’ll also walk away with the necessary information to prevent unconscious bias from bringing your career down or slowing your growth.
About the Thought Leader
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Cindy Gallop has 30 years experience working in brand building, marketing and advertising. She is the former chair of BBH New York, which she started in 1998 (having previously worked for BBH in London and helped to start BBH Asia Pacific in 1996), and was AWNY Advertising Woman of the Year in 2003. Alongside her startups IfWeRantheWorld (published as a Harvard Business School case study) and MakeLoveNotPorn (launched at TED 2009), she speaks on business, leadership and gender equality around the world, and works as a coach and consultant, characterizing her approach as, I like to blow shit up. I am the Michael Bay of business. |
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