Talent

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Transition Planning For Parents

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Set yourself up for smooth parental leave transitions!

  • Learn to prepare and transition through parental leave.

  • Understand different working styles and their impact on your leave.

  • Build leadership skills that support transitioning parents.

Embracing Chaos: How W+K Builds a Creative Culture

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Break the rules and consider new possibilities to help your creativity thrive!

  • Learn to manage diverse and highly skilled people.

  • Take better creative risks.

  • Embrace succession planning as a reality.

C-Suite Series: Building Your Personal Wealth

Before you sit down to make a long-range agency plan, your personal plan needs to be in place.

What Will You Learn

  • How to create realistic finance goals for yourself

  • How to build a financial plan

  • How to measure financial success

  • How to gain personal wealth from your agency

Who Should Attend

  • C-level executives including agency owners, CEOs, and principals

Duration

  • 60 minutes

Course Description

Most agency owners will generate personal wealth from their agency — whether it’s through salary, deferred compensation, perks or ultimately selling out. In this course, Sam Williams and Jim Upson of Green Consultancy will walk you through a number of examples that will shed insight into how achievable your plan can be.

About the Thought Leader

Green Consultancy

  Sam Williams and Jim Upson of Green Consultancy have more than 70 years of collective agency experience
  as owners, CFOs, COOs and managing partners. We have an additional 10-plus years of CPA experience,
  performing audits and creating personal financial plans for our clients. We’ve seen all the highs and lows.
  And yes, we both walked away from our agencies after achieving our personal financial goals.

 


Develop Talent for Max Value

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Bring more value to your agency by focusing on developing your talented employees!

  • Learn to structure a strong development program.

  • Uncover how all of your employees are already superstars waiting to wow you!

  • Gain a competitive edge over the competition.

 

The 'Why' of the Working Mom

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Understand the motivations of mothers in the industry to initiate positive change!

  • Learn to consider working moms when making agency decisions.

  • Gain insight about the motivation and purpose of working moms.

  • Create simple action plans to support moms in meaningful ways.

 

Implementing A Parent Support Approach

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start providing relentless support for the moms (and dads) at your agency!

  • Understand what kind of support working parents need.

  • Discover the “coach approach” - and why it works!

  • Implement best practices in your agency to continually build a culture of support.

 

A Human-Centered Talent Strategy

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Discover how to create a talent strategy that has an impact!

  • Define purpose.

  • Debunk common misconceptions.

  • Learn tools that you can use to assess and drive employee growth.

 

The Science of Women in Leadership

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Create a more diverse, inclusive corporate culture!

  • Learn the importance of being more thoughtful when identifying diverse talent.

  • Understand the role that talent from all genders and diverse backgrounds plays in your agency.

  • Discover how to lead your diverse team - and how to cultivate an inclusive company culture.

 

Find The Right Work/Life Balance

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Embrace a new work/life balance as a parent in the advertising industry!

  • Learn what balanced success looks like to you - and how to achieve it.

  • Understand new principles for making your dream balance a reality.

  • Ask the right questions to gain clarity.

Courageous Convos about Race

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Empower all of your leaders to bring their best selves to the workplace!

  • Learn a fresh approach to achieving racial diversity.

  • Build an environment that promotes equality.

  • Start the conversation and encourage employees to express themselves.

 

Unconscious Bias - Beyond The Training

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Stop allowing your unconscious bias to lead decision making!

  • Learn to acknowledge and work around your unconscious biases.

  • Understand how to engage your managers and leaders about bias training.

  • Craft an unconscious bias training plan for your agency.

 

Shortcuts to BIG Ideas

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Hone your creative thinking to stand out from the crowd!

  • Learn to move past creative blocks.

  • Understand key techniques for brainstorming.

  • Start thinking conceptually to bring your ideas to life.

Social Media & Digital Etiquette

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Start using social media to create a professional presence in the digital space!

  • Learn to use smartphones appropriately in the workplace.

  • Balance your office and online presence.

  • Master the art of emails.

 

Finding Lifelong Mentors To Fast-Track Your Success

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Boost your career by finding mentors who can help you achieve your goals!

  • Learn to identify who would be a good “mentor fit” for you.

  • Uncover what value you bring to the mentor/mentee relationship.

Being a Working Parent in Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Drop the balancing act, embrace imperfection, and rock your parenting life and your professional life!

  • Learn to ask for help when you need it.

  • Understand what it means to be a high performer - and what you need to do to achieve those benchmarks.

  • Master communication, and encourage your company to create a culture that supports you and your needs as a parent.

How to Manage the People Who Don’t Report to You

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to lead across departments!

  • Master the development of mutually beneficial cross-department relationships.

  • Understand how to avoid leadership pitfalls when working with other teams.

  • Discover how to communicate effectively with direct reports.

How to Effectively Present Yourself in Business

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t let presenting yourself become a point of stress!

  • Learn to communicate both clearly and concisely.

  • Understand how to read a room.

  • Discover how you can tailor your message depending on who you’re speaking with for the best results possible.

How to Increase Your Impact in Meetings

Free for 4A's Members / Non-4A's Members: $221

Increase your impact in meetings and up your influence at work!

  • Increase your speaking time with preparation strategies.

  • Build alliances on your team.

  • Hold the floor for longer using proven tactics.

 

The Art and Science of Networking for Agency Women

Free for 4A's Members / Non-4A's Members: $221

Get to the next level in your career with networking!

  • Learn tools to assess the strengths and weaknesses of your current network.

  • Uncover strategies to help you expand your network in a meaningful way.

  • Utilize networking meetings and follow-ups to your advantage.

How to Join the C-Suite When Nobody Thinks You Can

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Let’s focus on business leadership and how it can help you achieve the upper level management positions you’ve been seeking.

  • How to rethink your career, the way you present yourself, and how you talk about yourself to make a bigger impact

  • Learn simple actions you can start implementing right now to rework how you’re perceived

  • Improve leadership skills that will help you achieve your career goals

What It Takes To Be A Successful Agency Manager

Free for 4A's Members / Non-4A's Members: $221

Are you ready to find success as an agency manager?

  • Learn how to improve the effectiveness of your team.

  • Utilize communication to motivate and inspire.

  • Understand the importance of delegation and prioritization.

Mindfulness as a Competitive Advantage

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Is mindfulness a waste of time - or a useful business practice?

  • Use mindfulness practices to increase employee productivity.

  • Encourage collaboration and communication.

  • Learn to increase your emotional intelligence to be a stronger leader.

Retaining Working Mothers

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Build a better culture for working mothers in your agency!

  • Learn how you can support and retain working mothers.

  • Intentionally drive recruitment of working mothers with the resources you have.

  • Stand out from the crowd with your support!

Being A Working Mother In Advertising

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Collect tips from other mothers on being a working mother in advertising!

  • Embrace imperfection on your path to success.

  • Let go of the need for work life balance.

  • Learn to plan ahead and ask for help when you need it.

Managing Up When You’re Not in Charge

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Don’t wait for management to initiate change! Learn how to lead from your role.

  • Learn to network and develop meaningful relationships with influencers.

  • Foresee pitfalls when suggesting change to management.

  • Discover new ways to communicate effectively with management.

Rock Your LinkedIn Profile

 Free for both 4A's Members and Non-4A's Members

Learn to leverage your LinkedIn profile to get more leads and build your brand!

  • Understand the importance of a strong professional brand on social media.

  • Discover how to create a rockstar profile.

  • Use your profile to continue growing your brand and reputation!

How to Attract and Retain Top Talent

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn to recruit, engage, and retain top talent for your agency!

  • Understand key industry change drivers.

  • Develop a distinct talent brand for your agency.

  • Discover innovative benefit programs and perks that engage and retain staff.

How to Address the Digital Talent Gap

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to implement key marketing trends!

  • Understand the digital talent impact of key marketing trends.

  • Discover how to create a L&D/Talent plan.

  • Implement innovative ideas that promote a digital business culture!

Learn to Manage Your Time to Make More of It

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Time management isn’t just desirable - it’s necessary!

  • Learn dozens of time management tips and techniques.

  • Recognize what’s blocking you from using your time efficiently.

  • Discover new ways of scheduling for maximum productivity.

Embrace Leadership No Matter What Level You’re At

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

To succeed in business today, you have to be both a leader and a manager.

  • Learn how to assess your leadership radar.

  • Understand what the top competencies of leadership are.

  • Discover how to lead on any level.

Overcoming Unconscious Bias: How to Climb Higher Up

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

The biases that we face in the advertising industry, and in many other industries, are often unconscious and institutionalized. But, together, we can work to address them.

  • What unconscious bias is, and how it impacts the advertising industry

  • How you can mobilize support internally and externally to inspire change

  • What actions you can personally take to prevent bias from having a negative impact on your career growth