Details
What Will You Learn
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5 Questions to Assess Hispanic Impact
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5 Ways to Quantify Your Hispanic Opportunity
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7 Cost-Effective Ideas to Generate Insights
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3 Approaches to Engaging Hispanics
Who Should Attend
- Mid- to senior-level account managers and planners who are responsible for generating growth-driving ideas for clients
Course Description
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As your clients embark on the difficult task of delivering growth in a mature market like the U.S., they may be unaware of how their desired outcomes are being fueled or hindered by Hispanics. By executing the action steps in this course, you will be able to shed light on the impact of Hispanics to your client's results, providing them the specifics on the incremental dollars they can drive by focusing on Hispanics, plus the unique insights and strategic approach needed to effectively personalize their offering to capitalize on U.S. Hispanic market growth.
About the Thought Leader
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Sandra Diaz, founder of DIAZ&CO., equips teams to do more with less by simultaneously meeting the needs of mainstream consumers while catering to U.S. Hispanics. Drawing on over 15 years of experience as a marketing executive at L’Oréal, Sears, Sara Lee, and Colgate Palmolive plus a Kellogg MBA, Sandra and her team deliver strategic solutions and business training that empowers DIAZ&CO. clients to effectively capitalize on Hispanic market growth. |
