Evolution of Project Management: Agile in an Agency

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$221.00

Quick Overview

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It is becoming common for agencies and clients to demand project teams move to an agile approach in executing their projects. Perhaps a few in the agency will get agile training and a tool will be purchased to help with the new type of workflow. But oftentimes the most critical component of transitioning to an agile approach, defining how agency and client culture and interactions need to change, often isn’t considered nearly enough.

  • What a successfully run agile project looks like

  • Bumps in the road in getting there

  • An action plan for moving toward agile practices

$221.00

Details

What Will You Learn

  • What a successfully run agile project looks like
  • Bumps in the road in getting there
  • An action plan for moving toward agile practices

Who Should Attend

  • Project Managers
  • Account Managers

Course Description

It is becoming common for agencies and clients to demand project teams move to an agile approach in executing their projects. Perhaps a few in the agency will get agile training and a tool will be purchased to help with the new type of workflow. But oftentimes the most critical component of transitioning to an agile approach, defining how agency and client culture and interactions need to change, often isn’t considered nearly enough.

About the Thought Leader

Ned_Johnson_PK-150x150

  Ned Johnson is SVP, Director of Project Management at GTB with a 15 year career in project management. On the front lines
  of architecting the role of PM in the full-service ad agency, Ned has been successful in growing the discipline at agencies
  throughout his career. Ned oversees a team of 50 plus project managers at GTB. He is passionate about Project Management
  best practices in advertising and continuing to evolve the discipline in the increasingly complex space of advertising projects.

BrandiWhitaker.jpeg-150x150

  Brandi Whitaker spent the first half of her career on the Account Management side and then transitioned to run the Project
  Management team. She is currently a Consultant working with agencies on their workflow, project management and systems
  implementations needs. Brandi has a proven track record for successfully shaping culture and operations of an organization.
  She has held various leadership positions at 22squared, Austin Kelly Advertising and Fletcher Martin working across all
  verticals.

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