Content Rights Management: “Rules of the Road” for Social Media

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Quick Overview

Free for 4A's Members / Non-4A's Members: $221

Stay informed about content rights when it comes to your client’s social media!

  • Deal with offensive or inappropriate content.

  • Learn about copyright infringement.

  • Understand native advertising.



Content rights management rules and policies vary widely by client, and are often guided primarily by the risk tolerance of the client's legal department.

What Will You Learn

  • How to deal with offensive or inappropriate content
  • The ins and outs of copyright infringement - and what to do with infringing material or impersonators
  • Terms of use and policies
  • Using native advertising
  • Commercial versus content talent compensation

Who Should Attend

  • Senior advertising, marketing, and media executives


  • 60 minutes

Course Description

It’s important, as an agency, to fully understand the legal ramifications of social media marketing for the sake of your clients. It’s a whole new world out there - and intellectual property issues often come into play. Social media is a wonderful marketing tool, but it needs to be used appropriately and with caution.

The social environment of third party platforms forces companies to deal with issues in real time as followers react. As an agency professional, it’s your job to understand both the legal and practical risks your client faces when utilizing social media as a marketing tool.

About the Thought Leader


  Ron Urbach is Chairman of Davis & Gilbert and co-chair of the Advertising, Marketing & Promotions Practice Group. His clients
  include numerous multinational, national and regional advertising agencies, including many viewed as the top creative agencies
  in the world. Ron has been recognized as a leading advertising lawyer for nine consecutive years by Chambers USA: America’s
  Leading Lawyers for Business (2006-2014) and has received a “Star Individual” ranking ever since the ranking was introduced. 

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