Magazine Media Tells & Sells

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Print magazine advertising isn’t dead - learn how to implement it for a successful strategy!

  • Understand the research behind a successful print magazine campaign.

  • Gain a clear understanding of what returns you should expect.

  • Develop key brand characteristics that increase return.




Linda Thomas Brooks, President and CEO of MPA - The Association of Magazine Media, will deliver key research and new perspectives about magazine media planning and buying across the publishing ecosystem.

What Will You Learn

  • How to build brand characteristics that excel in print magazine ad campaigns
  • How research can provide the backbone for any successful ad campaign
  • How print magazines drive sales
  • Why paper-based reading is often preferred, even among millennials
  • How different media platforms compare

Who Should Attend

  • Media Teams (planning and investment)
  • Client Brand Teams
  • Marketing Strategists
  • Research/Data Teams


  • 60 minutes

Course Description

The course will include research from academics, marketing-mix modelers and several industry-leading outside experts whose findings help advertisers achieve higher return on investment. During the second half of the course, industry experts from Nielsen Catalina Solutions (NCS) will provide a deep dive on the magazine analyses so you know what's "under the hood." Walk away from this course feeling well-versed in the do’s and don’t’s of the print magazine world!

About the Thought Leader


  Linda Thomas Brooks is President and CEO of MPA - The Association of Magazine
Leslie_Wood   Leslie Wood is the Chief Research Officer, NCS. A pioneer and innovator in advertising analytics with
  more than 25 years of experience, Leslie is responsible for research and development at NCS.

  Phillip Keefe is the Director, Research & Development, NCS. Phillip helps drive innovation in methodologies
  and new solutions at NCS, playing a key role in the development of the company’s products including 
  In-Flight Optimization, Trial Builder and Cross-Media Measurement.

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