Details
Linda Thomas Brooks, President and CEO of MPA - The Association of Magazine Media, will deliver key research and new perspectives about magazine media planning and buying across the publishing ecosystem.
What Will You Learn
- How to build brand characteristics that excel in print magazine ad campaigns
- How research can provide the backbone for any successful ad campaign
- How print magazines drive sales
- Why paper-based reading is often preferred, even among millennials
- How different media platforms compare
Who Should Attend
- Media Teams (planning and investment)
- Client Brand Teams
- Marketing Strategists
- Research/Data Teams
Duration
- 60 minutes
Course Description
The course will include research from academics, marketing-mix modelers and several industry-leading outside experts whose findings help advertisers achieve higher return on investment. During the second half of the course, industry experts from Nielsen Catalina Solutions (NCS) will provide a deep dive on the magazine analyses so you know what's "under the hood." Walk away from this course feeling well-versed in the do’s and don’t’s of the print magazine world!
About the Thought Leader
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Linda Thomas Brooks is President and CEO of MPA - The Association of Magazine Media. |
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Leslie Wood is the Chief Research Officer, NCS. A pioneer and innovator in advertising analytics with more than 25 years of experience, Leslie is responsible for research and development at NCS. |
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Phillip Keefe is the Director, Research & Development, NCS. Phillip helps drive innovation in methodologies |