Customer-Driven Media Planning

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

You don’t need to be a media planner to develop a winning strategy!

  • Learn to jump directly into mediums to solve problems.

  • Use a media strategy toolkit to cut through barriers.

  • Discover how other agencies are using media to showcase their brand.




Get started improving your customer’s journey with barrier-based strategic planning that allows your customer to drive your integrated media plan.

What Will You Learn

  • How to jump directly into medium to solve problems
  • How to use media strategy toolkits
  • How to create an ideal customer journey
  • How to implement successful strategies

Who Should Attend

  • Junior-to-Mid-Level Account Managers and Planners


  • 60 minutes

Course Description

You don't need to be a media planner to develop a media strategy. This course will enable you to create customer-centric, barrier-based media strategies that deliver informed, idea-driven, integrated channel plans.

About the Thought Leader


  Marci Klugman, Senior Consultant at Noetic Consultants. Marci’s experience spans both the agency and client side of the marketing
  industry. At the start of her career in New York City, she worked for Grey and BBDO on iconic brands for Procter & Gamble, Frito-Lay
  and Campbell Soup Company.

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