The Art of Modern Storytelling

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Learn how to tell stories with your design!

  • Build a lasting business advantage.

  • Use storytelling to to convey your message.




This session falls under the Winners’ Circle series and will be hosted by renowned creative leadership advisor, Charles Day.

What Will You Learn

  • How to build a lasting business advantage
  • How some leaders consistently build better businesses

Who Should Attend

  • ‘C’ Suite Leaders
  • Founders/Presidents
  • Executive Creative Directors, Group Creative Directors, Creative Directors
  • Strategy, account, technology and creative group leaders


  • 60 minutes

Course Description

Tim Allen has been a designer all his life. During his career, he’s led design for Nike as the global head of experience design for R/GA, elevated Amazon’s ability to marry user needs with technology, and led dynamic teams spread across time zones and continents. In this course, he’ll describe what he ‘s learned about marrying design possibilities with technological realities, explain how to get diverse teams talking the same language, and reveal how the best creative companies have a relentless commitment to ‘making’.

About the Thought Leader

Tim_Allen   Tim Allen's role at Microsoft Design is to focus the world-class staff on creating human-centered, compelling experiences that influence
  behaviors and add value to people’s lives.


  Charles Day is the founder of The Lookinglass.


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