How To Predict The Future

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

In this course, we explore success and examine how to predict it!

  • Learn to navigate the highs and lows of business.

  • Gain valuable insights from industry leaders.

  • Explore real-world stories and techniques.



The Winners’ Circle Series explores success in today’s creative industries.

What Will You Learn

  • How success can be predicted (and how it can’t)
  • How creative industry leaders found success for themselves
  • How you can apply their techniques to your agency

 Who Should Attend

  • ‘C’ Suite Leaders
  • Founders/Presidents
  • Executive Creative Directors, Group Creative Directors, Creative Directors
  • Office and department heads
  • Strategy, account, technology and creative group leaders


  • 60 minutes

Course Description

Why are some companies surging while others are floundering? Why does a campaign win at award shows and why do some people win more often? Why are some leaders able to create competitive advantage while others hold onto the status quo? And are there any downsides to success?  

Hosted by Charles Day, the renowned creative leadership advisor, this series will talk to those behind the most successful companies and the most acclaimed work, providing tools and insights to help participants navigate the highs and lows of the creative business. In this particular course, we speak with Heidi Hackemer about how to predict the future - and how to make it successful.

About the Thought Leader

Heidi_Hackemer   Heidi Hackemer is the Founder of Wolf & Wilhelmine. She started W&W to work with brave clients and a collection of kickass talent to
  make premium, provocative strategies for future-loving businesses like Nike, Google lots of start-ups and the White House. She’s the
  co-chair of the Creative Alliance, an org that matches powerful initiatives with powerful creators to make a positive change in the
  country by activating communities.
Charles_Day   Charles Day is an advisor and confidant to some of the world’s most celebrated creative business leaders. He is the founder of The
  Lookinglass – a Creative Leadership Practice. The group work with highly disruptive businesses across the creative industries – from 
  Iconic global brands to founder-led start-ups. 

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