How to Understand Your Agency’s Financial Relationships

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Make sure that your financial margins are right!

  • Learn the basics of agency financial underpinnings.

  • Understand how to always protect your agency’s financial interests.

  • Discover five strategies for talking money with clients.



With today’s tight margins, agencies have to get the money right.

What Will You Learn

  • How to have open money conversations with clients
  • How to understand your agency’s financial underpinnings - and your role in impacting your profits
  • How to evaluate the impact of write-off’s (and why they can be damaging)

Who Should Attend

  • All Agency Employees
  • Account Managers

Course Description

Account leaders who aren’t in the accounting or finance departments need to understand how their agencies make money, how to make sure the agency is getting paid and making a profit, and how to avoid common financial mistakes. Many managers were never taught how agencies actually make money in the first place. But it’s how client work is managed day-to-day that determines whether an account will yield its anticipated profit, no matter what assumptions are built into the compensation agreement. In this course you’ll get the financial background you need to help your agency be successful when managing your accounts!

About the Thought Leader

Sheila_Camppbell   Sheila Campbell, founder of Wild Blue Yonder, is one of the most highly regarded trainers in our industry.

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