Understanding & Leveraging Intellectual Property

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Intellectual property is a key element for any agency - learn more about it!

  • Understand how IP is protected.

  • Discover new ways to structure terms and agreements.

  • Uncover what IP is and what it isn’t.




It’s important to understand the basics of how intellectual property is created, regulated, and what your agency needs to do to protect itself.

What Will You Learn

  • What IP is, and what it isn’t
  • How to establish IP rights
  • Examples of agency-developed IP
  • Ownership rights and usage

Who Should Attend

  • Junior to Mid-Level Advertising Professionals

Course Description

Among the unique aspects of the advertising industry are the dynamics associated with agency creation of ideas and intellectual property (IP). Candice Kersh, partner at Frankfurt Kurnit Klein + Selz PC, will share information related to IP. In this course, Candice urges agencies to protect and monetize the IP they develop, and she will review 4A’s guidance related to ownership and use of agency-developed ideas and work product.

About the Thought Leader

Candice_Kersh   Candice Kersh is recognized as an industry leader in the advertising and media businesses. In 2016, she earned a Folio magazine
  Top Women in Media award – the only lawyer to receive this honor; and, in 2008, Candice was the first lawyer ever named to the
  prestigious Advertising Age Women to Watch list. Candice has also received consistent recognition over the years by the most
  respected legal-rating organizations. Chambers USA praises her expertise in the digital and new media space. Candice has been
  named a best lawyer in advertising law by Best Lawyers since 2010. The Legal 500 continues to recognize her as one of the nation’s
  leading lawyers in advertising; and Candice has been repeatedly named by Super Lawyers magazine as a New York-area Super
  Lawyer for Intellectual Property (2006) and for First Amendment and Media (2007 to 2015).

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