User Experience Design

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Quick Overview

Free for 4A's Members  / Non-4A's Members: $221

Learn the basics of great UX design!

  • Discover what “user experience” is, and why it’s important.

  • Learn what makes great UX.

  • Bring this thinking into your agency!



UX, or “User Experience,” is a critical component in our digital world. Every member of your agency should understand UX design, and how to implement it using the correct tools.

What Will You Learn

  • What the “user experience” is, and why it’s important
  • What makes great UX
  • The basics of human-computer interaction
  • The people and processes of UX
  • The tools of UX - including maps, frames, and thumbs
  • How this new way of thinking can improve your agency

Who Should Attend

  • Account managers

  • Creatives
  • Producers
  • Designers
  • Business development staff


  • 60 minutes

Course Description

Many users feel frustrated by their digital experience. There’s so much work to be done in order to ensure a seamless experience for our customers. As thought leaders in the creative and digital space, it’s our job to learn what we can about UX design and to implement new strategies that will continue to improve the experience we provide.

Nick New, the Managing Partner of The Knowledge Engineers, walks us through the people, processes, and tools of UX design in this course. We learn to reframe our thinking about the user experience. This course will look at UX design as an overall concept to be applied, and a mindset to adopt, rather than a simple set of processes and tasks to check off your to do list.

About the Thought Leader


Nick New is the Managing Director for The Knowledge Engineers, the global leader in digital knowledge and practical digital skills training for agencies and client-side marketers, crafting online and face-to-face solutions for today’s digital talent revolution. As Global Content & Platforms Director, he trains many flagship clients, from world leading brands like Google 
and HP to the world’s best agencies, both large and small. 

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