Digital Optimization to the Next Level

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Are you building the best digital experience possible?

  1. Capture the proper Voice of Customer in testing.

  2. Learn to use behavioral segmentation to create a framework for improvement.

  3. Gain a deeper understanding of the role that analytics play.




It’s critical to not only build a digital experience - but to build one that is exceptional, memorable, and effective.

What Will You Learn

  • How to use behavioral segmentation to create a framework for continuous improvement
  • How to use VOC effectively in testing
  • How to develop methodologies for continuous improvement based on analytics and organizational change

 Who Should Attend

  • Agency leaders & practitioners in analytics and research, marketers, project managers, and owners of digital experiences.

Course Description

Everybody builds digital experiences, but are you doing it well? Join Gary Angel, formerly leader of Ernst & Young’s Digital Analytics practice and a twenty year veteran in analytics and digital optimization for a deep exploration of techniques for driving continuous improvement in digital experience with analytics. This course will leave you feeling confident about your digital strategy next steps!

About the Thought Leader


  Gary Angel is the CEO at Digital Mortar. He was previously principal at Ernst & Young and leader of Ernst & Young Digital Analytics
  Center of Excellence. Previously, Gary was founder, president and CTO at Semphonic – one of the leading digital analytics practices
  in the United States. In addition to publishing more than 20 white papers in digital analytics, Gary speaks frequently at conferences
  including the XChange Conference, SMX, OMMA Global, eMetrics, Analytics World, and the Digital Analytics Association (DAA)
  Symposium Series. He is a winner of the DAA’s Award for Excellence as the Most Influential Industry Contributor.

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