The Must Know On Social Media

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Quick Overview

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Learn to navigate our digital, community-driven world with social media!

  • Understand how to build communities on social media platforms.

  • Uncover which platforms attract consumers and drive engagement.

  • Develop a plan with reasonable KPIs for your client.




In the world of ever-evolving social media dynamics, it’s critical to understand how it’s being used in today’s marketing space.

What Will You Learn

  • How to use specific platforms to drive consumer engagement
  • How to develop processes for social listening and social strategy
  • How to develop a plan with reasonable KPIs for your client

 Who Should Attend

  •  Account managers, media planners and strategists who are new to digital and want to develop their skills

Course Description

Since we live in a digital, community-driven world, social media has an enormous influence on what we think, buy or do in respect to our clients’ brands. In this course, instructor Nick New shares how key platforms attract and engage consumers, and how successful brands are using these platforms to achieve their business goals. From learning about social listening to developing a social strategy, participants will discover how to craft a plan with real measurable KPIs for their client. Get ready to master your social media strategy with unique, customizable goals using the best platforms for your clients!

About the Thought Leader


  Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice.
  For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital
  vision and capability.

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