Core Principles of E-commerce

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Discover the core principles of e-commerce to drive success!

  • Optimize filling out forms.

  • Understand how mobile has changed the e-commerce landscape.

  • Learn the role that online shopping plays in the life of the consumer.




Discover the core principles of e-commerce to drive success!

What Will You Learn

  • How to embrace the core principles of e-commerce for mobile and desktop
  • How online shopping plays a role in the life of the consumer
  • How to optimize forms and checkout/registration
  • How mobile has changed the retail landscape

Who Should Attend

  • Account managers, media planners and strategists who are new to digital and want to develop their skills


  • 60 minutes

Course Description

The rise of e-commerce has radically transformed the way the world does business at every imaginable level — from small businesses taking their first step into the online marketplace to the cut and thrust of global competition via sites such as Amazon or

The sharp focus of retail sales drives digital best practice to an extremely high standard. And we can learn a great deal about how to manage people to conversion, which, at its simplest, involves having people do what we want them to do, whether buying an item or clicking on a piece of content.

In this course, we’ll teach you the core principles, processes and insights of e-commerce on both desktop and mobile to maximize the impact of marketing activity and drive success for a website.

About the Thought Leader

Nick_New   Nick New is the managing director of The Knowledge Engineer.

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