Don’t Be Left Behind in Mobile

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount) / Non-4A's Members: $221

Mobile advertising is the way of the future - stay up to date with this course!

  • Understand how consumers use mobile devices, and how they can be marketed to.

  • Learn the key role that mobile plays in a consumer’s journey.




It’s critical that your agency learns how to incorporate mobile into your advertising strategy. This course is the perfect place to start!

What Will You Learn

  • How mobile plays a role in advertising
  • How consumers use mobile devices
  • How brands can create mobile moments that matter
  • How mobile binds together brand strategy across platforms

 Who Should Attend

  • Creatives, account managers, media planners and strategists who are new to digital and want to develop their skills and confidence


  • 60 minutes

Course Description

Mobile technology has had a transformational impact on our business. And it’s not just by making online content portable. In this course, we’ll share how agencies and brands can be present in all moments that matter by leveraging mobile technologies, such as geolocation, to strengthen connectivity with the brand audience across the customer journey. Learn how to implement a strong mobile strategy into the overarching brand strategy to make a true impact on your client’s ROI and performance.

About the Thought Leader

Terry_Rice   Terry Rice has been working in the Digital Marketing field since 2007 – most notably, helping businesses achieve their marketing  
  goals while working at Adobe and Facebook. He’s utilized various Digital Marketing platforms across several verticals including
  E-Commerce, Financial Services, and Travel. With that, he’s gained experience in direct response, lead generation, and
  branding activities. 

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