How Anyone Can Tell Stories with Data

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$221.00

Quick Overview

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The quantity and quality of data has exploded and everyone in the communications industry needs to know how to get the most out of data without necessarily becoming a data scientist. 

  • Learn not to be afraid of data and confident enough to take on data analysis yourself

  • Basic data analytics principles

  • Frameworks for looking at data to uncover new learning and brand truths

  • Golden rules for using data to tell stories and sell ideas

$221.00

Details

The quantity and quality of data has exploded and everyone in the communications industry needs to know how to get the most out of data without necessarily becoming a data scientist. 

What Will You Learn

  • Learn not to be afraid of data and confident enough to take on data analysis yourself
  • Basic data analytics principles
  • Frameworks for looking at data to uncover new learning and brand truths
  • Golden rules for using data to tell stories and sell ideas

Who Should Attend

  • Planners, strategists, media planners, social media strategists, account people and creative types who want to use data more effectively and efficiently.
  • People who are scared to take on data analysis projects because they are not data scientists
  • People in small and midsized agencies who don’t have the luxury of data specialists on hand

Duration

  • 60 minutes

Course Description

Join Tom Morton for this webinar that will cover basic methods for revealing fresh insights and truths that have previously gone undiscovered; how data can easily be used to create new, more original solutions that clients can buy because they are backed by hard data.

About the Thought Leader

Tom_Morton







  Tom is a New York-based brand strategist. He works for Co:Collective, leading strategy and innovation projects for clients including 
  Coca-Cola, Google and The Museum of Modern Art.  

  Previously Tom was part of the team that set up Goodby, Silverstein & Partners’ New York office, and was Chief Strategy Officer for
  Havas Worldwide North America.

  Tom sits on the global advisory board of Wharton Business School’s Future of Advertising program and has chaired Britain's   
  IPA Excellence In Planning course. Tom has been a pundit on BBC TV and radio, a keynote speaker at Contagious and OMMA
  conferences, and has written for Forbes, CNBC, and the Financial Times. Tom’s side projects include The Data Of Cool, which
  collects the statistics and economics behind popular culture, and a dictionary of modern life crowd sourced on Twitter and published 
  by Random House. 





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