How to Embed Creative Collaboration into Your Company’s DNA

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Quick Overview

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Learn how a collaborative company culture can positively impact your agency!

  • Understand what a collaborative business looks like.

  • Discover how creative leaders build trust.

  • Uncover how to navigate ownership and new ideas in a collaborative environment.



In this course, learn how creative leadership can inspire a collaborative environment by completely rebuilding the company culture.

What Will You Learn

  • How a collaborative business impacts your creative team
  • How you, as a creative leader, can build trust
  • How you, as a creative leader, can inspire collaboration and change your company culture
  • How to navigate the “who owns the idea” concept in a collaborative environment

Who Should Attend

  • Founders
  • Presidents
  • Department heads
  • ECDs
  • Group CDs
  • CDs


  • 60 minutes

Course Description

Disciplines within an agency are no longer neatly divided. Instead, the concept of a collaborative culture has taken hold as the industry standard. As a creative leader in your agency, it’s critical to understand how your role impacts this new company environment - and how you can support your employees.

In this course, you’ll learn the tools to build the collaborative culture you want. You’ll walk away feeling confident in your abilities as a leader, and you’ll be able to grow your team! 

About the Thought Leader


  Charles Day is the founder of The Lookinglass, a group of advisors to highly disruptive businesses across multiple industries – from
  iconic global brands to founder-led start-ups.

  He is an executive coach to some of the world's most celebrated creative leaders.

  Charles is an expert on the impact of Mindful Leadership in complex, disruptive organizations. 


  John sets the vision at 72andSunny and uses his wealth of experience to develop culturally impactful creative platforms for some 
  of the world’s most iconic brands including Activision, adidas, Samsung, Google, Carl’s Jr. and Target. Previously Executive 
  Creative Director of Wieden+Kennedy in Amsterdam, he is a Designer by trade. John strives to build a culture of collaboration 
  and an ego-free environment at 72andSunny.  

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