Design Your Creative Operations Playbook

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Crush your competition by building a Creative Ops Playbook!

  • Get creative staffing structure right the first time!

  • Implement creative communication strategies.

  • Master your approach to scope of work.



Are you ready to design your creative operations playbook?

What Will You Learn

  • How to master staffing your creative team
  • How to use creative communication both internally and with clients
  • How to approach scope of work, and service agreements
  • How to use freelancers when you have a tight budget

Who Should Attend

  • Creative Resource Managers, Creative Recruiters, Human Resources, Creative Project Managers
  • Finance Managers
  • Anyone wanting to understand how to manage a Creative Department


  • 60 minutes

Course Description

It’s time to master your creative operation with this all-inclusive course! You’ll walk away with a definitive creative operations playbook, which will help you implement creative strategies internally and in client-facing roles to achieve your goals and expand!e

You’ll learn how to build your team, create the right business structure, master communication, get a hold on creative workflows, and implement sound financial strategies. Are you ready to design the creative operations playbook that will completely change your agency?

About the Thought Leader



  About the trainer Eve Asbury solves unsolvable problems in Creative Operations and Production for creative agencies and
  corporations. These are the challenging issues that are accepted as being part and parcel of the business. Unsolvables lurk in
  the creative workflow, resource management, and the Scope of Work or Master Services Agreement. Eve sets Creative and
  Production Operations up for success and has consistently delivered sustainable change for VaynerMedia, Grey, Xerox,
  Saatchi & Saatchi, JWT, TeamOne, and their clients; P & G, Dunkin’ Donuts, Estee Lauder, Toyota, General Mills and many others.

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