Embrace Podcasting for Your Advertising

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Quick Overview

4A's Members: $170 (Login with your 4A's Profile for Member Discount)  / Non-4A's Members: $221

Uncover the myths about the podcasting ad space!

  • Embrace podcasts as a platform of the future.

  • Understand why the intimacy of podcasting is key for the advertiser.




Dive deeper into the podcast space - and understand where there’s the greatest ROI for your clients.

What Will You Learn

  • How do you embrace podcasting for your advertising?
  • How to use key components in the podcast advertising marketplace
  • How to present podcasting as an option to clients
  • How people consume podcasts - and why their intimacy benefits agencies

Who Should Attend

  • Mid-Level Media Planners/Buyers
  • Account Executives
  • Social/Digital Marketing Managers


  • 60 minutes

Course Description

So much has been said in the last several years about the booming podcast industry. Brands are just starting to discuss how podcasting fits into their brand, and agencies are left doing all the research. During this valuable 4A’s course, we’ll explore the benefits of podcast advertising and uncover myths about the podcast ad space.

About the Thought Leader


  Jessica Kupferman is a Digital Media Strategist with over 15 years of experience working in the internet marketing space. Combining
  a mix of creativity and business development, Jessica works with companies, small businesses, and podcasters who want fresh ways
  of selling and growing online. In 2016, Jessica launched j/k media agency to help podcasters grow and monetize their shows through
  marketing strategy and advertising representation.

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